Do I need to pre-register as a delegate to attend the conference?

Yes, individuals are required to register and purchase our all-inclusive Delegate Passes to attend our marketing conferences in the USA and UAE. As a registered delegate, you get to attend panel discussions, keynotes, Q&As, and live fireside chats. Along with this, the registration fee also includes 3-day access to networking events, our conference magazine, lunches, and coffee breaks.

How can I buy Delegate Passes?

You can purchase Delegate Passes from here and through our official channels. With conference scams on the rise, please practice due diligence to steer clear of fraudsters and spammers selling fake tickets. The Money 2.0 Conference will not be deemed responsible for such fraudulent transactions with third parties.

Will my Delegate Pass cover my accommodation and travel costs too?

Accommodation and travel costs must be entirely borne by the attendee. On that note, our venue partners do offer stay options at discounted rates to a few delegates who register early for our digital marketing conference. If you would like to know more, get in touch with our team today!

How long do you take to reserve my seat at your marketing events?

After you purchase your Delegate Pass, you receive your login credentials for your dashboard within 24-48 working hours. We also send in a payment confirmation along with it after reviewing your particulars.

Do you issue refunds upon cancellation?

The Marketing 2.0 Conference’s passes are non-refundable. However, all refund and cancellation requests shall be reviewed individually, and decisions on refunds under special circumstances shall be at our sole discretion.

I would like to speak at the marketing, advertising, and retail summit. Where do I sign up?

Your ideas and perspectives matter. Speaking opportunities at the Marketing 2.0 Conference are in high demand; therefore, do submit your interest to register as a speaker or a panelist as soon as the event dates are announced. To know whether empty slots are available, reach out to us here .

Can my company get an exhibit booth at the venue?

Absolutely! We offer a wide range of exhibition packages customized to your needs and as per your visibility requirements. Email us at contact@marketing2conf.com to know more. Please note that we have come across numerous reports of scammers and spammers trying to sell exhibit booth spaces to interested brands. Therefore, we urge you to make purchases from our official channels only.

How do I sign up as a conference sponsor?

We have sponsorship packages that may prove to be vital in boosting your reach during the marketing event. Ask for our sponsorship information decks by hitting us up at contact@marketing2conf.com . Have a query that’s not been answered here? Give us a call at (213) 873-8585, or simply fill up this form!

A Guide To Email Marketing Automation

banner — A Guide To Email Marketing Automation

Email marketing automation is a plan in which marketers send triggered or timed promotional emails to their mailing list subscribers. It allows online marketers to send personalized messages to prospects and customers on a regular basis or when certain conditions are met.

As examined at our previous marketing events, email automation saves marketers the time and effort of creating and sending new emails every time a prospect expresses interest in a brand,, a customer abandons a cart, a business launches a sale, and so on.

How does email marketing automation work?

Triggers and actions are central to email automation. When a specific event occurs, an email or series of emails is sent. The length of an automated email series is determined by the number of marketing actions that the company wishes to automate. As a result, the marketer can be as creative as they want with the content they send to subscribers. A marketer uses an email service to create an email flow to enable email marketing automation.

Why is email marketing useful for automation?

    • Create segmented mailing lists
    • Convert prospects into customers
    • Maintain engagement with prospects and existing customers
    • Increase efficiency
    • Improve engagement
    • Reduce costs
    • Boost business revenue
    • Better targeting and segmentation
    • Keep existing customers interested
    • More detailed reporting
    • Understand your customers more

Here are the most compelling reasons to incorporate email automation into your marketing efforts.

• In the long run, it saves time
While setting up automated email campaigns may necessitate a bit more writing up front, once you've done so, you'll be able to "set it and forget it." Allow automation to do the heavy raising for you.

• It's an extensible way to communicate with your audience
Your audience will expand as you grow. Finding scalable ways to stay in touch with them becomes even more critical. The answer to this? Automation.

• Measure your results with ease
Analyze what content your audience enjoys and build email sequences around it with easily available email automation tools

• Nicely complements other marketing channels
Wouldn't it be great to send an automated email series in tandem with a web push notification campaign informing subscribers about sales and limited-time offers? Because integrating your email marketing automation app with other apps saves time in data sync, automated email sending, and allows you to set up automated workflows across the business.

The best email software for your company should prepare you for the future of email marketing. This implies that the software should include features such as personalization, email triggering, segmentation, and database preservation devices. With these devices, your small business will be ready for the future of email marketing automation and reaching out to your audience in new, creative, and effective ways.

Final thoughts

Email marketing automation can help business owners save time and money. It integrates your email marketing with the tools you use every day to take marketing automation to the next level. Explore more about the marketing challenges and scope of email automation at the Marketing 2.0 Conference, and get a 360-degree view of its pros and cons.

Ambika Gautam works with the Marketing 2.0 Conference’s team. The three-day conference will feature hyper-focused keynotes and panel discussions revolving around the future of marketing, advertising, and retail. Touching upon the latest trends and developments in marketing automation and e-commerce, the conference will also explore effective marketing strategies, how one can protect oneself against ads that promote fake schemes, scams detection, as well as fraud prevention in the digital space.