Earlier, packaging was a necessary barrier that kept the item safe and made it easier to move from point A to point B. Manufacturers didn't pay much attention to branding as consumers didn't care about it. The market is expanding and changing, and a product's packaging is often the first thing a customer comes across.
Many experts at top marketing conferences have also pointed out the importance of product packaging in growing a brand name. In addition to making an excellent first impression, great packaging can keep people loyal to a brand over time. Marketers believe that adding a personal touch through packaging makes buying online a better experience.
Here are some of the crucial reasons why packaging is so important in marketing:
Industry Today, an online magazine, confirms that one of the most apparent functions of packaging is to protect the product while it is being moved from where it was made to the store where it is sold. The packaging protects the product while it's on store shelves waiting to be bought.
Packaging Affects The Ways People Buy
Customers' decisions about whether or not to buy a product are heavily influenced by the colors used on the packaging. People's brains react differently to different colors, so you should pick the right colors for your package. For example, products that come in white packaging give the impression that they are simple, safe, and clean. Hence, it would easily attract consumers.
The Unboxing Experience
The sequence of feelings a customer has when they take a product out of its box and start to see what it is made of is called the "unboxing experience." From the time of purchase on, everything should lead up to the moment when the buyer opens the box, and this should be a unique and unforgettable experience for them.
One of the most important things for brands is to make packaging an integral part of their marketing campaign, especially in industries like food, cosmetics, and now appears. According to research, few things make a customer more likely to buy a product, such as putting the goods in suitable packaging.
Product packaging is another way to tell people about your brand and promote it. Your product's packaging should have your brand's logo, slogan, or mascot, as well as its colors and fonts. But, be careful while choosing the color combinations as the scheme should be able to build the right image in the market.
Sales Copy Opportunities
In some way, the packaging might also show what the product has to offer. Customers may find it easier to decide if a product will meet their needs if its packaging includes information about its size, how to use it, and other essential details. If a buyer wants to buy an under-the-sink trash can, for example, they need to know how great the product is to see if it will fit under his sink or not.
The primary purpose of packaging is to keep the contents safe. It is an important marketing strategy that helps people remember the brand, draws attention to the best things about the product, and gives the buyer an experience they will remember for a long time. As per the advice from many marketing events, you could take your product and company to the next level with good packaging.