Retail Marketing After COVID-19: Effective Strategies


With the return of a semblance of normalcy after the events of 2020, retailers must tweak their existing marketing strategies, keeping in mind the changing needs of customers and the vast shifts in purchasing behavior. This starts with building your online presence to deliver memorable brand experiences as customers are spending more time on the internet than ever before.

For some, these emerging developments may seem really confusing and intimidating! Not to worry; through this blog, we will share a few tips on how you can jumpstart retail marketing and make it impactful in these unprecedented times.

  1. Tap into in-store data to get more customers to your online store

While the worst is behind us, it makes sense to start engaging your customers online and informing them that your offerings are available to them through their mobile phones. Many regions have been affected by outbreaks which have led to temporary local shutdowns. To ensure that your business isn’t affected again, you might want to prepare yourself for such scenarios.

Experts at real estate conferences in Dubai recommend running exclusive campaigns to promote loyalty programs that encourage customers to take a look at your digital assets. In addition to this, you can also send notifications to previous customers that they haven’t dropped into your store for quite some time and you’d love to see them again!

  1. Leverage product recommendations to ramp up sales

One of the easiest digital marketing tactics to boost your profitability is offering product recommendations while sending email blasts. This helps to personalize your communication and also allows you to skillfully direct your customer’s attention towards products that you are stocked up with. In addition to this, you can also recommend seasonal products so that they get sold out quickly.

  1. Keep convenience of customers in mind

Your website has the potential to be the digital face of your business and make shopping from your business more convenient and simple. So, make sure that you have all the important information such as store closing times, safety measures, updated hours mentioned clearly on it for your customers. At the same time, don’t forget to update the safety protocols you’re following and business hours on Google My Business. You can also use sales pop-ups as well as geo-tag your brick-and-mortar store to make it easier for customers to locate it.

  1. Run social media promotions to widen your reach

To reach out to a new base of customers, make sure that you run social media campaigns. Invest in paid Facebook and Instagram ads and target social media users in your area, keeping in mind your target audience. Experts at retail conferences in Las Vegas suggest that you use photographs of your three best-selling products to grab the attention of the users.

The pandemic has changed retail marketing as we know it. To flourish, retailers must stay updated with the latest marketing trends and experiment with new strategies to enhance foot traffic. Obtain a panoramic view of the retail landscape by attending the Marketing 2.0 Conference in 2022.


Passionate about all things related to marketing and sales, Sai nurtures a strong interest in digital MarTech, evolving customer expectations, and fraud mitigation. He is adept at spotting fake ads and e-commerce frauds within minutes. During the weekends, Sai can be found hitting the gym, running 5Ks, or listening to marketing-related podcasts.