Artificial intelligence has made inroads into the world of marketing and how! If you haven’t added AI technologies to your digital marketing strategy, you are definitely missing out on a lot of leads and stopping yourself from offering highly personalized services to your customers.
Given the promising potential of artificial intelligence, the Marketing 2.0 Conference will have a few keynotes and panels dedicated to its many facets and its future in the realm of marketing. In this blog, we will cover some of the perks of AI implementation and how it can help your business in a wide variety of ways.
What we particularly love about AI is that it has given us machine learning. One of the more popular branches, ML tools use algorithms and existing data to present predictions, identify patterns and arrive at decisions. Marketers can tap into this to understand customer behavior and preferences and use these findings to offer personalized experiences, which has been proved to be the key to increased retention. This has been already implemented by giants such as Netflix, YouTube, and Amazon. The recommendations you get while browsing for products, movies, and videos are largely a result of ML tools doing their work right!
Enhanced customer service
With bots to handle customer queries online, you will not only end up saving a huge amount of money, but your customers will also love your business for its quick response time. This does not mean that you completely replace your customer service team with chatbots. The latter can take care of simpler, repetitive questions while the former will always be invaluable for the times when a personal touch is required.
Better online presence
Did you know that you can radically enhance your ad targeting strategy with the help of AI software? That’s right. AI can be extremely effective at identifying the people who are most likely to be interested in your offerings. Marketers can use this data to send across relevant, attention-grabbing content and information to this particular group and ultimately, generate more leads for their business. AI can also help you in identifying the type of ads that draw the most eyeballs, planning future campaigns, while giving you hard performance stats.
As you can see, adopting AI technologies has many benefits and can be your secret weapon to understanding customer pain points in this hyper-competitive, rapidly evolving market. However, it is also important to take note of the challenges you may face while using AI in marketing. For instance, your customers may not always like to speak to a robot. Secondly, algorithms can be wrong too! While calculations are precise, we have to understand that customer expectations, their likes, and dislikes keep changing. This is what makes us human.
What businesses need right now is the best of both worlds - a smart mix of traditional and thoughtful implementation of new-age marketing tools to get it right.
A few growth marketing conferences in 2022, such as the Marketing 2.0 Conference, will give you a bird’s-eye view of this emerging arena in marketing, so make sure that they are on your must-attend list!