Affiliate marketing growing rapidly and gaining worth $12 billion, encourages brands and retailers to invest more in it, making affiliate marketing a popular source of passive income for many. But the growth in affiliate marketing has also attracted the eyes of many scammers, who try to take undue advantage of the situation.
Various marketers at the Marketing 2.0 Conference shared their experiences about how scammers tricked them into their trap and what measures they can take to save themselves from such scam offenses. Let's learn about the various scam techniques implemented by scammers that can help affiliate marketers to save themselves from getting trapped in any such affiliation scam.
Before signing up with a company for affiliate marketing, many leaders at Marketing 2.0 Conference pointed out that people lack checking the background and reputation of the company. They end up working for a fake company that wants to take advantage of their services. After researching the company, learn about the terms and conditions of affiliate marketing. Sometimes, affiliate scammers offer high prices to attract affiliate marketers in return for their relevant questions. If an affiliate finds something unrealistic with company policies or benefits, they need to be more cautious, as the organization might be scammy!
As an affiliate marketer, you need to ask the right questions and also ask for proof to save yourself from getting into a scam. Experts at the Marketing 2.0 Conference highlighted that one could even ask for testimonials from the company to get a complete picture of its affiliation program and payment system. By looking at their testimonials, one can predict the company's reputation in the market and associations with fellow affiliates. Before enrolling for any courses in 2023, you can contact these affiliates and learn more about their experience with the company.
Companies these days are entirely customer-centric. They are most worried about their user experience; good customer service is always a priority. So to learn about a company's behavior, one can check its customer care. Ask for their affiliate marketing programs and see their responses, suggested leaders at the Marketing 2.0 Conference. A good company will try to develop a healthy relationship with the prospects, whereas a scammy company would try to sell its products instead of caring about the aspect. So, the company's response can help you decide whether you can go for the company or it's a red flag!
Once you've checked the company profile you're trying to get associated with as an affiliate marketer, it's time to review it on any social platform. Today's social media has reviews for all companies, and many websites rank companies based on various factors, including company environment, customer services, and many more. Genuine companies try their best to have positive reviews. On the other hand, scammy companies don't do anything about it, which is a great way to learn about the company's reputation in the market.
The next time you think of getting affiliated with an organization, following the earlier steps is always suggested. Be sure while applying for affiliation marketing, as although it's a progressive field, scammers try their way out to trick people. You can learn more about affiliate marketing and ways to detect scam offenses by attending the 2023 global marketing conferences like Marketing 2.0 Conference in the USA and Dubai!
Jatin Kanojia, a member of the Marketing 2.0 Conference’s organizing team, spends most of his time researching increased customer interactions since he is eager to learn about the most recent trends and advancements in the marketing sector. Marketing 2.0 Conference is focused on creating sessions full of learning opportunities by covering topics from the Internet of Things to AI reforming the advertising sector and fraud/scam mitigation tactics.
