AGENDA

Our USA edition will take you through trends in content marketing, B2B marketing, new MarTech tools, effective digital strategies, the evolution of advertising, and much, much more. During the keynotes, panel discussions, and fireside chats, you get to learn from top marketers and ad strategists who are associated with successful brands. We have a diverse, extensive agenda for our USA conference’s participants that will keep you hooked! After you’re done, grow your wealth of contacts in the global marketing community by utilizing our networking sessions.

8:00 AM 8:00 AM - 9:15 AM

Registration, Morning Coffee, And Refreshments

9:15 AM 9:15 AM - 9:30 AM

Opening Note - Marketing 2.0 Conference USA, 2023

9:30 AM 9:30 AM - 10:20 AM

Fireside Chat: The Internet Of Things: Marketing's New Playground

10:20 AM 10:20 AM - 10:50 AM

Keynote: The Authority Market: How Marketing Leaders Become CEOs

Ryan Brock

Chief Solution Officer | DemandJump

10:50 AM 10:50 AM - 11:40 AM

Panel Discussion: Inclusive & Intuitive Customer Experiences: A Top Priority

11:40 AM 11:40 AM - 12:10 PM

Recognition Session

12:10 PM 12:10 PM - 1:30 PM

Lunch And Networking

1:30 PM 1:30 PM - 2:20 PM

Panel Discussion: The B2B Marketing Playbook For A Post-COVID World

2:20 PM 2:20 PM - 3:10 PM

Fireside Chat: Programmatic Advertising: AI Reforming The Advertising Sector

3:10 PM 3:10 PM - 4:00 PM

Panel Discussion: The Corporate Dilemma: Taking A Stand On Societal Issues

4:00 PM 4:00 PM - 4:50 PM

Showstopper Session: Who Are You? And What Business Are You Really In? … The Ultimate Formula For Skyrocketing Your Revenue, Time Freedom, And Impact

— Speaker: Sean R. Callagy

Chief Visionary Officer & Co-founder | Unblinded

4:50 PM 4:50 PM - 5:20 PM

Recognition Session

5:20 PM 5:20 PM - 6:00 PM

Networking Hour

Note: The timing and topics of sessions are subject to changes depending on speakers’ availability or other unforeseen circumstances.

8:00 AM 8:00 AM - 9:00 AM

Registration, Morning Coffee, And Refreshments

9:00 AM 9:00 AM - 9:50 AM

Panel Discussion: Fantastic CX — The Key To Hitting Your Acquisition & Retention Goals

9:50 AM 9:50 AM - 10:20 AM

Keynote: Think Outside The Box: Brands & Influencers Creating A Beneficial Relationship Together

Dr. Joscelyn Ramos Campbell

Founder & President | Mami Innovative Media

10:20 AM 10:20 AM - 11:10 AM

Panel Discussion: To AI Or Not To AI For Content? SEO Experts Share Their Research

11:10 AM 11:10 AM - 12:00 PM

Fireside Chat: The Use Of Chatbots & Conversational AI In Modern Advertising

12:00 PM 12:00 PM - 12:30 PM

Showstopper Session: How To Gain An Edge In The Financial Markets

— Speaker: Jeff Tomasulo

CEO & Head Portfolio Manager | Vespula Capital Management

Co-founder | TacticalIncome.com

12:30 PM 12:30 PM - 1:30 PM

Lunch And Networking

1:30 PM 1:30 PM - 2:20 PM

Panel Discussion: Roadmap From Traditional To Digital Marketing

2:20 PM 2:20 PM - 3:10 PM

Panel Discussion: The Elevation Of E-Commerce: How Online Shopping Will Shape The Future

3:10 PM 3:10 PM - 4:00 PM

Fireside Chat: The Transformed Digital World: Embracing New Engagement Standards

4:00 PM 4:00 PM - 4:25 PM

Speaker Session: TBD

4:25 PM 4:25 PM - 4:50 PM

Speaker Session: Strategy And Practical Tips For Utilizing Social Media Within The Sales Funnel

4:50 PM 4:50 PM - 5:20 PM

Recognition Session

5:20 PM 5:20 PM - 6:00 PM

Networking Hour

Note: The timing and topics of sessions are subject to changes depending on speakers’ availability or other unforeseen circumstances.

08:00 AM 08:00 AM - 09:00 AM

Registration, Morning Coffee, And Refreshments

09:00 AM 09:00 AM - 09:40 AM

Panel Discussion: Boost Collaboration By Breaking Down Silos

09:40 AM 09:40 AM - 10:10 AM

Keynote: Why Your PR Program (Probably) Isn't Driving Sales

Ethan Rasiel

CEO & Co-Founder | Lightspeed PR & Marketing

10:10 AM 10:10 AM - 10:50 AM

Panel Discussion: Build Trust And Credibility Through Community-Led Initiatives

10:50 AM 10:50 AM - 11:30 AM

Fireside Chat: The Art Of Storytelling: Crafting A Narrative That Leaves A Lasting Impression

11:30 AM 11:30 AM - 12:00 PM

Showstopper Session: 497 Page One Rankings In 7 Weeks: How Pillar-Based Marketing Is Changing SEO (Alliance Ballroom 316-319)

— Speaker: Ryan Brock

Chief Solution Officer | DemandJump

12:00 PM 12:00 PM - 12:30 PM

Recognition Session

12:30 PM 12:30 PM - 01:30 PM

Lunch & Networking

01:30 PM 01:30 PM - 02:20 PM

Panel Discussion: Creating Engaging Brand Experiences To Keep Up With Shopping Habits

02:20 PM 02:20 PM - 03:10 PM

Fireside Chat: CDP Strategies For MarTech Firms: Understanding Its Why & What

03:10 PM 03:10 PM - 03:35 PM

Speaker Session: I’m A CXO Posing As A CEO (But Please Don’t Tell Anyone!)

03:35 PM 03:35 PM - 04:00 PM

Speaker Session: Living Your Brand

04:00 PM 04:00 PM - 04:50 PM

Fireside Chat: Regulations & Ethics In Digital Marketing

04:50 PM 04:50 PM - 05:20 PM

Recognition Session

05:20 PM 05:20 PM - 06:00 PM

Vote Of Thanks

Note: The timing and topics of sessions are subject to changes depending on speakers’ availability or other unforeseen circumstances.