
USA AGENDA
Caesars Palace, Las Vegas, USA
March 18–20, 2024
AGENDA
8:00 AM 8:00 AM - 9:15 AM |
Registration, Morning Coffee, And Refreshments |
9:15 AM 9:15 AM - 9:30 AM |
Opening Note — Marketing 2.0 Conference USA, 2024 |
9:30 AM 9:30 AM - 10:00 AM |
Keynote: TBD |
10:00 AM 10:00 AM - 10:45 AM |
Panel Discussion: Bye Boring, Hi Bold — The Future Of Content Marketing |
10:45 AM 10:45 AM - 11:30 AM |
Panel Discussion: The Evolution Of OTT Platforms: Trends, Challenges, And Opportunities |
11:30 AM 11:30 AM - 12:00 PM |
Recognition Session |
12:00 PM 12:00 PM - 1:30 PM |
Lunch & Networking |
1:30 PM 1:30 PM - 2:20 PM |
Panel Discussion: Move Over AI, It's Time For Creative Automation |
2:20 PM 2:20 PM - 3:10 PM |
Panel Discussion: From Creative Genius To Charismatic Leader: Taking The Mantle |
3:10 PM 3:10 PM - 4:00 PM |
Panel Discussion: Ethics & Authenticity: Navigating The Fine Line In Digital Marketing |
4:00 PM 4:00 PM - 4:50 PM |
Panel Discussion: Advertisers, It's Time To Stop Pinkwashing And Make A Real Impact |
4:50 PM 4:50 PM - 5:20 PM |
Recognition Session |
5:20 PM 5:20 PM - 6:00 PM |
Networking Hour |
8:00 AM 8:00 AM - 9:00 AM |
Registration, Morning Coffee, And Refreshments |
9:00 AM 9:00 AM - 9:30 AM |
Keynote: TBD |
9:30 AM 9:30 AM - 10:15 AM |
Panel Discussion: What Will Be The Next Big Disruption After ChatGPT? |
10:15 AM 10:15 AM - 11:00 AM |
Panel Discussion: Supercharging Brands With Purpose-Driven Marketing |
11:00 AM 11:00 AM - 11:45 PM |
Panel Discussion: Email Metrics That Matter: Tracking Success And Measuring ROI In Email Campaigns |
11:45 PM 11:45 PM - 12:15 PM |
Recognition Session |
12:15 PM 12:15 PM - 1:30 PM |
Lunch & Networking |
1:30 PM 1:30 PM - 2:20 PM |
Panel Discussion: Turning Data Into Stories: How To Repurpose Analytics And Research Into Compelling Content |
2:20 PM 2:20 PM - 3:10 PM |
Panel Discussion: From Clicks To Conversions: Optimizing Your SEO Team For Maximum ROI |
3:10 PM 3:10 PM - 4:00 PM |
Panel Discussion: Crafting An Effective Pitch For Your Marketing Agency: Lessons From Experts |
4:00 PM 4:00 PM - 4:50 PM |
Panel Discussion: Lights, Camera, Confidence! The Secrets To Mastering The On-Camera Game |
4:50 PM 4:50 PM - 5:20 PM |
Recognition Session |
5:20 PM 5:20 PM - 6:00 PM |
Networking Hour |
8:00 AM 8:00 AM - 9:00 AM |
Registration, Morning Coffee, And Refreshments |
9:00 AM 9:00 AM - 9:30 AM |
Keynote: TBD |
9:30 AM 9:30 AM - 10:15 AM |
Panel Discussion: Key Metrics And Analytics For Evaluating The Success Of PR Campaigns |
10:15 AM 10:15 AM - 11:00 AM |
Panel Discussion: Is SEO Still Relevant In The Age Of E-E-A-T? |
11:00 AM 11:00 AM - 11:45 PM |
Panel Discussion: Shockvertising — Pushing Boundaries Or Crossing The Line? |
11:45 PM 11:45 PM - 12:15 PM |
Recognition Session |
12:15 PM 12:15 PM - 1:30 PM |
Lunch & Networking |
1:30 PM 1:30 PM - 2:20 PM |
Panel Discussion: Going From 0 To 1M With Only Social Media And Your Website! |
2:20 PM 2:20 PM - 3:10 PM |
Panel Discussion: Creating A Unified Brand Voice: Consistency In Communication Across Channels |
3:10 PM 3:10 PM - 4:00 PM |
Panel Discussion: From Invisible To Influencer: Secrets To Shine On LinkedIn |
4:00 PM 4:00 PM - 4:50 PM |
Panel Discussion: Finding Balance In The Chaos — A Guide To Thriving Mentally In Marketing |
4:50 PM 4:50 PM - 5:20 PM |
Vote Of Thanks |