AGENDA

8:00 AM 8:00 AM - 9:15 AM

Registration, Morning Coffee, And Refreshments

9:15 AM 9:15 AM - 9:30 AM

Opening Note — Marketing 2.0 Conference USA, 2024

9:30 AM 9:30 AM - 10:20 AM

Panel Discussion: Bye Boring, Hi Bold—The Future Of Content Marketing

10:20 AM 10:20 AM - 10:50 AM

Keynote: Tapping Into Gen Z: Marketing To The Next Generation

Speaker: Dame Didi Wong

CEO | The Yes Academy

10:50 AM 10:50 AM - 11:40 AM

Panel Discussion: The Evolution Of OTT Platforms: Trends, Challenges, And Opportunities

11:40 AM 11:40 AM - 12:00 PM

Recognition Session

12:00 PM 12:00 PM - 1:10 PM

Lunch & Networking

1:10 PM 1:10 PM - 1:40 PM

Showstopper Session: The Continuing Evolution Of Work! Life! Play!

Speaker: Michael Koch

Public Speaker, CEO & Co-founder | The Michael Koch Group

1:40 PM 1:40 PM - 1:50 PM

Business Card Exchange Session

1:50 PM 1:50 PM - 2:20 PM

Keynote: Beyond Borders: Global Marketing Strategies For Success

2:20 PM 2:20 PM - 3:00 PM

Fireside Chat: Move Over AI, It's Time For Creative Automation

3:00 PM 3:00 PM - 3:50 PM

Panel Discussion: From Creative Genius To Charismatic Leader: Taking The Mantle

3:50 PM 3:50 PM - 4:40 PM

Panel Discussion: Ethics & Authenticity: Navigating The Fine Line In Digital Marketing

4:40 PM 4:40 PM - 5:20 PM

Fireside Chat: Advertisers, It's Time To Stop Pinkwashing And Make A Real Impact

5:20 PM 5:20 PM - 5:40 PM

Recognition Session

5:40 PM 5:40 PM - 7:00 PM

Networking Hour

Note: The timing and topics of sessions are subject to changes depending on speakers’ availability or other unforeseen circumstances.

8:00 AM 8:00 AM - 9:00 AM

Registration, Morning Coffee, And Refreshments

9:00 AM 9:00 AM - 9:50 AM

Panel Discussion: What Will Be The Next Big Disruption After ChatGPT?

9:50 AM 9:50 AM - 10:15 AM

Keynote: Agile Marketing: How To Adapt To The Dynamic Go-To-Market Environment

Speaker: Brooke Shafer

President & CEO | CMI

10:15 AM 10:15 AM - 11:00 AM

Panel Discussion: Supercharging Brands With Purpose-Driven Marketing

11:00 AM 11:00 AM - 11:45 AM

Panel Discussion: Email Metrics That Matter: Tracking Success And Measuring ROI In Email Campaigns

11:45 AM 11:45 AM - 12:10 PM

Recognition Session

12:10 PM 12:10 PM - 1:20 PM

Lunch & Networking

1:20 PM 1:20 PM - 1:30 PM

Business Card Exchange Session

1:30 PM 1:30 PM - 2:00 PM

Keynote: Humanity Reinventing Ourselves: The Role Of Marketing

Speaker: Nicola Middleton

Founder & President | GodBrands (Pty.) Ltd.

2:00 PM 2:00 PM - 2:50 PM

Panel Discussion: Turning Data Into Stories: How To Repurpose Analytics And Research Into Compelling Content

2:50 PM 2:50 PM - 3:30 PM

Fireside Chat: From Clicks To Conversions: Optimizing Your SEO Team For Maximum ROI

3:30 PM 3:30 PM - 4:20 PM

Panel Discussion: Crafting An Effective Pitch For Your Marketing Agency: Lessons From Experts

4:20 PM 4:20 PM - 5:00 PM

Fireside Chat: Lights, Camera, Confidence! The Secrets To Mastering The On-Camera Game

5:00 PM 5:00 PM - 5:35 PM

Recognition Session

5:35 PM 5:35 PM - 7:00 PM

Networking Hour

Note: The timing and topics of sessions are subject to changes depending on speakers’ availability or other unforeseen circumstances.

8:00 AM 8:00 AM - 9:00 AM

Registration, Morning Coffee, And Refreshments

9:00 AM 9:00 AM - 9:50 AM

Panel Discussion: Pitching With Pizzazz: Unconventional Techniques For Marketers To Win Hearts (& Contracts!)

9:50 AM 9:50 AM - 10:20 AM

Keynote: One Size Fits None: The Art & Science Of Personalized Marketing

Speaker: Scott Curley

CEO | FinishLine Tax Solutions

10:20 AM 10:20 AM - 11:00 AM

Fireside Chat: Binge-Worthy Byte-Sized Content: Surviving The Attention Span Apocalypse

11:00 AM 11:00 AM - 11:40 AM

Fireside Chat: Unleash Your Inner Superhero: The Personal Branding Edition

11:40 AM 11:40 AM - 12:10 PM

Recognition Session

12:10 PM 12:10 PM - 1:20 PM

Lunch & Networking

1:20 PM 1:20 PM - 1:30 PM

Business Card Exchange Session

1:30 PM 1:30 PM - 2:20 PM

Panel Discussion: Going From 0 To 1M With Only Social Media And Your Website!

2:20 PM 2:20 PM - 3:10 PM

Panel Discussion: Creating A Unified Brand Voice: Consistency In Communication Across Channels

3:10 PM 3:10 PM - 4:00 PM

Panel Discussion: From Invisible To Influencer: Secrets To Shine On LinkedIn

4:00 PM 4:00 PM - 4:50 PM

Panel Discussion: Finding Balance In The Chaos — A Guide To Thriving Mentally In Marketing

4:50 PM 4:50 PM - 5:20 PM

Vote Of Thanks

Note: The timing and topics of sessions are subject to changes depending on speakers’ availability or other unforeseen circumstances.