At the Marketing 2.0 Conference, visionary leaders will take the stage to brainstorm on crucial topics, shed light on recent developments, and solutions to present-day marketing challenges that can power exceptional business growth. We will bring together some of the most brilliant innovators, digital marketers, data scientists, and technologists who will speak on the effective deployment of MarTech, content strategy, ways to drive customer engagement, impactful traditional advertising, marketing optimization, and much more. After this, let off steam by participating in our networking sessions.

8:00 AM 8:00 AM - 9:15 AM

Registration, Morning Coffee, And Refreshments

9:15 AM 9:15 AM - 9:30 AM

Opening Note — Marketing 2.0 Conference Dubai, 2024

9:30 AM 9:30 AM - 10:20 AM

Panel Discussion: Merging Compassion And Commerce: Purpose-Driven Marketing Transforms Brands

10:20 AM 10:20 AM - 10:50 AM

Keynote: Navigating The Augmented Horizon: Building Valuable Connections With Audiences Across Extended Reality Platforms

Speaker: Jan Ożarowski

Creative Strategist & Partner | Lens That

10:50 AM 10:50 AM - 11:40 AM

Panel Discussion: Embracing Agility: How Marketing Adapts To The Dynamic Go-To-Market Environment

11:40 AM 11:40 AM - 12:10 PM

Recognition Session

12:10 PM 12:10 PM - 1:30 PM

Lunch And Networking

1:30 PM 1:30 PM - 1:40 PM

Business Card Exchange Session

1:40 PM 1:40 PM - 2:05 PM

Keynote: Navigating The Digital Horizon: AI, ChatGPT, Data Sharing, And The Future Of Marketing In 2024 & Beyond

Speaker: Malika Kennedy

Chief Business Development Officer | Yandex Ads MEA

2:05 PM 2:05 PM - 2:40 PM

Fireside Chat: Pitching For The Stars: How To Create An Impactful Agency Pitch Deck To Land Your Dream Clients

2:40 PM 2:40 PM - 3:25 PM

Panel Discussion: Avoiding Brand Fails: Lessons Learned From Infamous Branding Blunders

3:25 PM 3:25 PM - 4:15 PM

Panel Discussion: Mentorship And Support: Nurturing Future Women Marketers

4:15 PM 4:15 PM - 5:00 PM

Panel Discussion: The Art Of Storyselling: Building Compelling Ads That Keep Audiences Hooked

5:00 PM 5:00 PM - 5:30 PM

Recognition Session

5:30 PM 5:30 PM - 6:00 PM

Networking Hour

Note: The timing and topics of sessions are subject to changes depending on speakers’ availability or other unforeseen circumstances.

8:00 AM 8:00 AM - 9:00 AM

Registration, Morning Coffee, And Refreshments

9:00 AM 9:00 AM - 9:50 AM

Panel Discussion: Psychographic Segmentation: Unlocking Deep Insights Into The Motivations And Behaviors Of Your Buyers

9:50 AM 9:50 AM - 10:20 AM

Keynote: Augmenting Branding, Advertising, And MarTech With World-Class CX To Create Truly Sensational Marketing

Speaker: Mohamed Alsayed

Founder & CEO | Accelera

10:20 AM 10:20 AM - 11:05 AM

Fireside Chat: Finding The Right Fit: Choosing The Best Marketing Automation Tools For Your Business

11:05 AM 11:05 AM - 11:50 AM

Fireside Chat: The Brand Renaissance: Igniting Passion In A Saturated Market

11:50 AM 11:50 AM - 12:10 PM

Recognition Session

12:10 PM 12:10 PM - 1:30 PM

Lunch & Networking

1:30 PM 1:30 PM - 1:40 PM

Business Card Exchange Session

1:40 PM 1:40 PM - 2:10 PM

Keynote: The Viral Equation: Decoding The Science Of Online Fame

Speaker: Dario Kulić

Senior Partner & CEO | SapienceS2P GmbH

2:10 PM 2:10 PM - 2:50 PM

Fireside Chat: The Role Of AI In Modern Marketing: Beyond Just Automation

2:50 PM 2:50 PM - 3:40 PM

Panel Discussion: Cracking The Code: Secrets To Recruiting And Retaining A-Player Marketers In A Competitive Landscape

3:40 PM 3:40 PM - 4:25 PM

Panel Discussion: The Rise Of Experiential Marketing: Embracing New Realities

4:25 PM 4:25 PM - 5:05 PM

Fireside Chat: Beyond Bots: Embracing The Human Touch In Digital Content Strategies

5:05 PM 5:05 PM - 5:30 PM

Recognition Session

5:30 PM 5:30 PM - 6:00 PM

Networking Hour

Note: The timing and topics of sessions are subject to changes depending on speakers’ availability or other unforeseen circumstances.

8:00 AM 8:00 AM - 9:00 AM

Registration, Morning Coffee, And Refreshments

9:00 AM 9:00 AM - 9:45 AM

Panel Discussion: Walking The Tightrope: Balancing Innovation And Brand Heritage For Competitive Advantage

9:45 AM 9:45 AM - 10:15 AM

Keynote: The Craft Of Global Marketing

Speaker: Gareth Cameron

Chief Marketing Officer | Davies - Consulting Division

10:15 AM 10:15 AM - 10:55 AM

Fireside Chat: Self-Marketing 101: Become The Hero Of Your Career Journey!

10:55 AM 10:55 AM - 11:40 AM

Panel Discussion: Body Positivity In Advertising: Challenging Conventional Beauty Norms

11:40 AM 11:40 AM - 12:10 PM

Recognition Session

12:10 PM 12:10 PM - 1:30 PM

Lunch And Networking

1:30 PM 1:30 PM - 1:40 PM

Business Card Exchange Session

1:40 PM 1:40 PM - 2:20 PM

Fireside Chat: How To Be A Content Marketer In A World Where Everyone Thinks They Can Write

2:20 PM 2:20 PM - 3:10 PM

Panel Discussion: Creating An Innovation Ecosystem: Cultivating A Culture Of Early Adoption In Marketing Agencies

3:10 PM 3:10 PM - 4:00 PM

Panel Discussion: From Offline To Online: Successfully Transferring Your Brand Identity

4:00 PM 4:00 PM - 4:40 PM

Fireside Chat: Marketing Beyond Trends: Crafting A Future-Ready Brand In The Anticipation Of Marketing 3.0

4:40 PM 4:40 PM - 5:20 PM

Vote Of Thanks

Note: The timing and topics of sessions are subject to changes depending on speakers’ availability or other unforeseen circumstances.