
DUBAI AGENDA
InterContinental, Dubai Festival City, Dubai, UAE
Feb 20–22, 2024
At the Marketing 2.0 Conference, visionary leaders will take the stage to brainstorm on crucial topics, shed light on recent developments, and solutions to present-day marketing challenges that can power exceptional business growth. We will bring together some of the most brilliant innovators, digital marketers, data scientists, and technologists who will speak on the effective deployment of MarTech, content strategy, ways to drive customer engagement, impactful traditional advertising, marketing optimization, and much more. After this, let off steam by participating in our networking sessions.
8:00 AM 8:00 AM - 9:15 AM |
Registration, Morning Coffee, And Refreshments |
9:15 AM 9:15 AM - 9:30 AM |
Opening Note — Marketing 2.0 Conference Dubai, 2024 |
9:30 AM 9:30 AM - 10:20 AM |
Panel Discussion: Merging Compassion And Commerce: Purpose-Driven Marketing Transforms Brands |
10:20 AM 10:20 AM - 10:50 AM |
Keynote: TBD |
10:50 AM 10:50 AM - 11:40 AM |
Panel Discussion: Embracing Agility: How Marketing Adapts To The Dynamic Go-To-Market Environment |
11:40 AM 11:40 AM - 12:10 PM |
Recognition Session |
12:10 PM 12:10 PM - 1:30 PM |
Lunch And Networking |
1:30 PM 1:30 PM - 2:20 PM |
Fireside Chat: Pitching For The Stars: How To Create An Impactful Agency Pitch Deck To Land Your Dream Clients |
2:20 PM 2:20 PM - 3:10 PM |
Panel Discussion: Avoiding Brand Fails: Lessons Learned From Infamous Branding Blunders |
3:10 PM 3:10 PM - 4:00 PM |
Panel Discussion: Mentorship And Support: Nurturing Future Women Marketers |
4:00 PM 4:00 PM - 4:50 PM |
Panel Discussion: The Art Of Storyselling: Building Compelling Ads That Keep Audiences Hooked |
4:50 PM 4:50 PM - 5:20 PM |
Recognition Session |
5:20 PM 5:20 PM - 6:00 PM |
Networking Hour |
8:00 AM 8:00 AM - 9:00 AM |
Registration, Morning Coffee, And Refreshments |
9:00 AM 9:00 AM - 9:50 AM |
Panel Discussion: Psychographic Segmentation: Unlocking Deep Insights Into The Motivations And Behaviors Of Your Buyers |
9:50 AM 9:50 AM - 10:20 AM |
Keynote: TBD |
10:20 AM 10:20 AM - 11:10 AM |
Panel Discussion: Finding The Right Fit: Choosing The Best Marketing Automation Tools For Your Business |
11:10 AM 11:10 AM - 12:00 PM |
Panel Discussion: The Role Of Human Expertise: Balancing AI Automation With SEO Strategy |
12:00 PM 12:00 PM - 12:30 PM |
Recognition Session |
12:30 PM 12:30 PM - 1:30 PM |
Lunch And Networking |
1:30 PM 1:30 PM - 2:20 PM |
Panel Discussion: From Mediocre To Masterpiece: Strategies For Elevating Content Quality And Impact |
2:20 PM 2:20 PM - 3:10 PM |
Panel Discussion: Cracking The Code: Secrets To Recruiting And Retaining A-Player Marketers In A Competitive Landscape |
3:10 PM 3:10 PM - 4:00 PM |
Panel Discussion: The Rise Of Experiential Marketing: Embracing New Realities |
4:00 PM 4:00 PM - 4:50 PM |
Panel Discussion: Stereotypes Unwrapped: Challenging Sexist Portrayals In Advertising |
4:50 PM 4:50 PM - 5:20 PM |
Recognition Session |
5:20 PM 5:20 PM - 6:00 PM |
Networking Hour |
8:00 AM 8:00 AM - 9:00 AM |
Registration, Morning Coffee, And Refreshments |
9:00 AM 9:00 AM - 9:50 AM |
Panel Discussion: Walking The Tightrope: Balancing Innovation And Brand Heritage For Competitive tage |
9:50 AM 9:50 AM - 10:20 AM |
Keynote: TBD |
10:20 AM 10:20 AM - 11:10 AM |
Fireside Chat: Leveraging Influencer Secrets To Drive Brand Expansion |
11:10 AM 11:10 AM - 12:00 PM |
Panel Discussion: Body Positivity In Advertising: Challenging Conventional Beauty Norms |
12:00 PM 12:00 PM - 12:30 PM |
Recognition Session |
12:30 PM 12:30 PM - 1:30 PM |
Lunch And Networking |
1:30 PM 1:30 PM - 2:20 PM |
Fireside Chat: How To Be A Content Marketer In A World Where Everyone Thinks They Can Write |
2:20 PM 2:20 PM - 3:10 PM |
Panel Discussion: Creating An Innovation Ecosystem: Cultivating A Culture Of Early Adoption In Marketing Agencies |
3:10 PM 3:10 PM - 4:00 PM |
Panel Discussion: From Offline To Online: Successfully Transferring Your Brand Identity |
4:00 PM 4:00 PM - 4:50 PM |
Panel Discussion: Beyond Mentions: Uncovering Hidden Sentiments Through Social Listening |
4:50 PM 4:50 PM - 5:20 PM |
Vote Of Thanks |