Themes
Here is a 360° overview of the niches we will cover at our event.
Where creators come to
learn and connect with visionaries
in marketing
The Marketing 2.0 Conference aspires to bring together all the leaders of the marketing and advertising world to facilitate the sharing of their expertise and experiences. These experts shed light on the trending subjects that are crucial for others to stay ahead of the competition. One can stay informed about the approaches used in conversational marketing, dive into the concept of multichannel marketing, digital marketing strategies, and so on. Let’s have a quick look at all the fields we will focus on during the three days of our Las Vegas and Dubai events!
Conversational
Marketing
With 70% of users expecting instant replies to their queries, AI and machine learning have enabled marketers to fulfill their customer's hopes. Conversational marketing is a powerful way to boost engagement, sales, and revenue while gaining customers' trust and loyalty. Learn more ways at this marketing leaders’ summit to expand your business by adopting conversational marketing!
SEO & Content
Marketing
With Google updates, it becomes even more difficult to trick it by following just a regular set of rules to get high ranks for your content. Instead, one needs to focus on providing relevant and high-graded information to help their customers, which will automatically boost their rankings. In order to gain users' attention and support, it's better to scale up your content instead of stuffing it with keywords and scammy links. Get a glimpse of the “whys” and the “hows” at our marketing event.
Click
Fraud
Click fraud is a growing problem that has taken center stage in digital marketing. By creating fraudulent clicks, scammers and spammers are able to siphon off marketing budgets and create losses that could otherwise have been invested in legitimate marketing channels. This is why our marketing conference is focusing on click fraud — we want to make sure that businesses have the necessary tools to prevent click fraud and protect their digital marketing campaigns.
Video
Marketing
Video is no lonside image ger the "next big thing"; it is the big thing. Video content continues to prove its worth, and with advances in technology, it is easier than ever to make high-quality, engaging content. As a result, marketers must use video to stand out and create connections with consumers. Explore the strategies and tools to create videos with our incredible thought leaders!
Brand
Management
We all understand the importance of brand management to connect with our target market. By establishing a brand value, you can take your business to new heights. But how can you manage your brand in such a way as to attain people's trust while boosting your revenue? We will provide attendees with comprehensive branding solutions that encompass design, marketing strategy, and how to incorporate technology into branding in a meaningful way.
Influencer
Marketing
Influencer marketing has been in practice for many years and it still prevails. Why? Because of its customer engagement. People listen more to influencers than the brands themselves, so brands now collaborate with them to deliver their products and services. At our upcoming marketing conferences in the USA and Dubai, let's explore what brands must be sure of while collaborating with influencers or other celebrities.
Social
Media
With about 20% of Gen Z-ers and nearly 25% of Millennials reaching out to brands on social media, do you understand the importance of having a presence on social media platforms? Social media is no longer the same; it has become a meaningful platform for users to learn about brands and their stories. Are you telling your story in the right manner? More on this at our upcoming event!
PR &
Communications
PR and communications are incredibly important for the success of any business. It can be the difference between a product or service sinking and soaring, and it's integral in creating a positive perception and recognition. Our speakers will focus heavily on PR and communications - to help attendees identify and leverage these powerful tools to increase their brand’s reach and create engaging stories and campaigns.
MarTech
Marketing
MarTech is the hot new buzzword for marketers worldwide, and it's not hard to see why. This cutting-edge technology has revolutionized how companies communicate with customers and optimize their strategies, making it a must-have tool in the modern marketer's toolkit. Through our upcoming event, we want to give our attendees the resources they need to take their campaigns to the next level and become masters of MarTech!
Customer
Segmentation
Customer segmentation is one of the most powerful strategies in marketing today. It allows companies to target specific customers and potential customers, leading to more meaningful conversations. At our upcoming marketing conference, we will focus on how businesses can maximize customer segmentation and use it to create more successful and cost-effective campaigns. We promise three days filled with new and exciting ways to understand your customer base!
Traditional
Advertising
Traditional advertising has been around for centuries, and it still continues to be a successful method of advertising and promotion today. To ensure maximum success, our marketing conference will focus on ways to refresh traditional advertising tactics, in order to make them more engaging for the modern audience. With creative ideas and thoughtful implementations, our attendees can look forward to tapping into the powerful potential of traditional advertising.
Marketing
In Metaverse
Marketing in the metaverse is an exciting new frontier for marketers everywhere. As virtual and augmented reality technology advances, there's no limit to what marketers can do. While the metaverse seems to be the future of the internet, are you ready to market and advertise in the virtual world? Join our 3-day summit as we dive deeper into the strategies that can help you prepare for this brave new world.