| September 20, 2022
Social media has dramatically changed the buyer’s persona. Marketing and advertising companies that once focused on traditional marketing have now shifted enormously towards digital platforms. People exploring these social media platforms for fun or entertainment now earn and run their businesses through them.
In this era where people .... Read More
| September 16, 2022
There has been a market trend of investing in lead generation campaigns, but now there has been a shift in this trend. However, most marketers invest in lead generation campaigns to boost their sales and revenue. The major drawback of this method is that even though the brand can gain enough income, it does not create any credibility and awarene.... Read More
| September 09, 2022
Data privacy is making headlines around the world following the implementation of new standards. On the other side of things, as discussed at the Marketing 2.0 Conference, scammers and fraudsters have been quick to adapt their tactics to these new regulations. Fraud has now shifted from online shopping (e.g., ecommerce), where consumers may fall.... Read More
| September 01, 2022
With companies and significant corporations going to great lengths to market their products and services, one might wonder if ethics are involved in determining what is fair and just. However, you might be surprised to learn that marketing ethics is not a myth; in fact, the term exists and has a significant meaning.
Marketing ethics ca.... Read More
| August 19, 2022
"The question is whether to gate or not to gate." - This has been an ongoing debate for quite a long time. Whether you like it or not, gating content is at the heart of most B2B marketing strategies. However, numerous articles are circulating now urging B2B marketers to un-gate all of their content.
The ability of gated content to gene.... Read More