| September 30, 2022
Technology underpins the advertising industry. Every stage of an advertising campaign incorporates marketing technology. Now, as more and more customers go online, AdTech, or advertising technology, is more critical than ever.
Advertising technology has been around for quite some time. However, its significance has grown in recent year.... Read More
| September 20, 2022
Social media has dramatically changed the buyer’s persona. Marketing and advertising companies that once focused on traditional marketing have now shifted enormously towards digital platforms. People exploring these social media platforms for fun or entertainment now earn and run their businesses through them.
In this era where people .... Read More
| September 16, 2022
There has been a market trend of investing in lead generation campaigns, but now there has been a shift in this trend. However, most marketers invest in lead generation campaigns to boost their sales and revenue. The major drawback of this method is that even though the brand can gain enough income, it does not create any credibility and awarene.... Read More
| September 09, 2022
Data privacy is making headlines around the world following the implementation of new standards. On the other side of things, as discussed at the Marketing 2.0 Conference, scammers and fraudsters have been quick to adapt their tactics to these new regulations. Fraud has now shifted from online shopping (e.g., ecommerce), where consumers may fall.... Read More
| September 01, 2022
With companies and significant corporations going to great lengths to market their products and services, one might wonder if ethics are involved in determining what is fair and just. However, you might be surprised to learn that marketing ethics is not a myth; in fact, the term exists and has a significant meaning.
Marketing ethics ca.... Read More