• B2B Marketing In A Post-COVID World: A Guide By Marketing 2.0 Conference


    | February 23, 2023

    The COVID-19 pandemic has profoundly impacted the world, and the business world is no exception. The B2B market has seen significant changes, with many companies shifting their focus to online channels to reach and engross their target audiences. As the world continues to adjust to the "new normal," it's essential for B2B marketers to understand.... Read More

  • The Growing Issue Of Advertising Scams: A Review By Marketing 2.0 Conference


    | February 13, 2023

    With the demand for digital advertising skyrocketing over the last couple of years, it’s no wonder companies prioritize assigning a large chunk of their budget to advertise. Being a high-stakes environment, scammers were bound to pop up in order to divert portions of ad budgets into their own pockets.

    At its core, ad scams involve fals.... Read More

  • How Is Manipulation Used Ethically In Marketing? Learn From Marketing 2.0 Conference’s Panelists


    | February 10, 2023

    In a world saturated with an influx of brands and services being promoted, consumers tend to find differentiators like authenticity as the primary factor when choosing between brands. This is where the concept of ethical marketing kicks in, which in essence, is a brand's ability to promote a product or service in a way that aligns with its value.... Read More

  • AI & Marketing: A Complicated Blend


    | February 03, 2023

    In today's digital world, it's no secret that AI has been slowly integrating itself into practically all sectors. Automating tasks using language processing & learning tools had never been made as efficient and easy. Although still in the relatively early stages, every primary industry has been looking to integrate AI to stay ahead of the cu.... Read More

  • Affiliate Scam Prevention Tactics By The Marketing 2.0 Conference


    | February 02, 2023

    Affiliate marketing growing rapidly and gaining worth $12 billion, encourages brands and retailers to invest more in it, making affiliate marketing a popular source of passive income for many. But the growth in affiliate marketing has also attracted the eyes of many scammers, who try to take undue advantage of the situation.

    Various ma.... Read More