• Influencer Marketing: The New Trump Card of the Marketing World?


    | March 21, 2023

    The marketing scenario has undergone many changes over the past few decades. Resultantly, new trends and strategies are emerging steadfastly across the globe. Moreover, these changes are being shared and adapted throughout the marketing domain, creating a ripple effect of revolutionary growth and development.

    One such trend, highlighte.... Read More

  • How To Nail The Art Of Advertising With Accuracy?


    | February 27, 2023

    Be it a social media post or a paper pamphlet, delivering the right message is crucial. Advertisements today hold great importance in brand concept delivery.

    Where a precise ad concept can boost company success; on the other hand, an ill-delivered marketing message can cause an unfortunate dip in sales. It is thus important to be calcu.... Read More

  • Expansion Of E-Commerce: Future Trends In Online Shopping


    | February 24, 2023

    Online shopping is a delight! One can get anything they wish at their doorstep within hours: groceries, clothes, accessories, equipment, and more. This digital marketplace of the 21st century has transformed our shopping experience. Moreover, global marketing conferences in 2023 project that it will become a significant highligh.... Read More

  • B2B Marketing In A Post-COVID World: A Guide By Marketing 2.0 Conference


    | February 23, 2023

    The COVID-19 pandemic has profoundly impacted the world, and the business world is no exception. The B2B market has seen significant changes, with many companies shifting their focus to online channels to reach and engross their target audiences. As the world continues to adjust to the "new normal," it's essential for B2B marketers to understand.... Read More

  • The Growing Issue Of Advertising Scams: A Review By Marketing 2.0 Conference


    | February 13, 2023

    With the demand for digital advertising skyrocketing over the last couple of years, it’s no wonder companies prioritize assigning a large chunk of their budget to advertise. Being a high-stakes environment, scammers were bound to pop up in order to divert portions of ad budgets into their own pockets.

    At its core, ad scams involve fals.... Read More