| February 10, 2023
In a world saturated with an influx of brands and services being promoted, consumers tend to find differentiators like authenticity as the primary factor when choosing between brands. This is where the concept of ethical marketing kicks in, which in essence, is a brand's ability to promote a product or service in a way that aligns with its value.... Read More
| February 03, 2023
In today's digital world, it's no secret that AI has been slowly integrating itself into practically all sectors. Automating tasks using language processing & learning tools had never been made as efficient and easy. Although still in the relatively early stages, every primary industry has been looking to integrate AI to stay ahead of the cu.... Read More
| February 02, 2023
Affiliate marketing growing rapidly and gaining worth $12 billion, encourages brands and retailers to invest more in it, making affiliate marketing a popular source of passive income for many. But the growth in affiliate marketing has also attracted the eyes of many scammers, who try to take undue advantage of the situation.
Various ma.... Read More
| January 30, 2023
This past decade has seen a complete shift in the methods effective for marketing purposes. Traditional marketing has been losing its effectiveness by the minute, bringing in the wave of content marketing. A different & more indirect approach, content marketing focuses more on providing relevant & valuable content to solve customer issue.... Read More
| October 28, 2022
Every year, hundreds of top-tier CMOs and the world’s brightest marketing leaders gather at the Marketing 2.0 Conference to review, discuss and find solutions to a few of the most pressing issues the marketing industry faces today. Here are the top five reasons this conference should be on your priority list.
Finest internatio.... Read More