AGENDA

Our USA edition will take you through trends in content marketing, B2B marketing, new MarTech tools, effective digital strategies, the evolution of advertising, and much, much more. During the keynotes, panel discussions, and fireside chats, you get to learn from top marketers and ad strategists who are associated with successful brands. We have a diverse, extensive agenda for our USA conference’s participants that will keep you hooked! After you’re done, grow your wealth of contacts in the global marketing community by utilizing our networking sessions.

8:00 AM 8:00 AM - 9:15 AM

Registration, Morning Coffee, And Refreshments

9:15 AM 9:15 AM - 9:30 AM

Opening Note - Marketing 2.0 Conference USA, 2023

9:30 AM 9:30 AM - 10:20 AM

Panel Discussion: The Internet Of Things: Marketing's New Playground

10:20 AM 10:20 AM - 10:50 AM

Keynote: The Authority Market: How Marketing Leaders Become CEOs

10:50 AM 10:50 AM - 11:40 AM

Panel Discussion: Inclusive & Intuitive Customer Experiences: A Top Priority

11:40 AM 11:40 AM - 12:10 PM

Recognition Session

12:10 PM 12:10 PM - 1:30 PM

Lunch And Networking

1:30 PM 1:30 PM - 2:20 PM

Panel Discussion: The B2B Marketing Playbook For A Post-COVID World

2:20 PM 2:20 PM - 3:10 PM

Fireside Chat: Programmatic Advertising: AI Reforming The Advertising Sector

3:10 PM 3:10 PM - 4:00 PM

Panel Discussion: The Corporate Dilemma: Taking A Stand On Societal Issues

4:00 PM 4:00 PM - 4:50 PM

Showstopper Session: Who Are You? And What Business Are You Really In? … The Ultimate Formula For Skyrocketing Your Revenue, Time Freedom, And Impact

— Speaker: Sean R. Callagy

Chief Visionary Officer & Co-founder | Unblinded

4:50 PM 4:50 PM - 5:20 PM

Recognition Session

5:20 PM 5:20 PM - 6:00 PM

Networking Hour

8:00 AM 8:00 AM - 9:00 AM

Registration, Morning Coffee, And Refreshments

9:00 AM 9:00 AM - 9:50 AM

Panel Discussion: Fantastic CX — The Key To Hitting Your Acquisition & Retention Goals

9:50 AM 9:50 AM - 10:20 AM

Keynote: Think Outside The Box: Brands & Influencers Creating A Beneficial Relationship Together

10:20 AM 10:20 AM - 11:10 AM

Panel Discussion: To AI Or Not To AI For Content? SEO Experts Share Their Research

11:10 AM 11:10 AM - 12:00 PM

Fireside Chat: The Use Of Chatbots & Conversational AI In Modern Advertising

12:00 PM 12:00 PM - 12:30 PM

Recognition Session

12:30 PM 12:30 PM - 1:30 PM

Lunch And Networking

1:30 PM 1:30 PM - 2:20 PM

Panel Discussion: Roadmap From Traditional To Digital Marketing

2:20 PM 2:20 PM - 3:10 PM

Panel Discussion: The Elevation Of E-Commerce: How Online Shopping Will Shape The Future

3:10 PM 3:10 PM - 4:00 PM

Fireside Chat: The Transformed Digital World: Embracing New Engagement Standards

4:00 PM 4:00 PM - 4:25 PM

Speaker Session: TBD

4:25 PM 4:25 PM - 4:50 PM

Speaker Session: Embracing GA4: How To Prepare Now For A Seamless Transition

4:50 PM 4:50 PM - 5:20 PM

Recognition Session

5:20 PM 5:20 PM - 6:00 PM

Networking Hour

8:00 AM 8:00 AM - 9:00 AM

Registration, Morning Coffee, And Refreshments

9:00 AM 9:00 AM - 9:50 AM

Panel Discussion: Boost Collaboration By Breaking Down Silos

9:50 AM 9:50 AM - 10:20 AM

Keynote: How Gamification Is Taking Over The Internet And Why You Should Care

10:20 AM 10:20 AM - 11:10 AM

Panel Discussion: Build Trust And Credibility Through Community-Led Initiatives

11:10 AM 11:10 AM - 12:00 PM

Fireside Chat: The Art Of Storytelling: Crafting A Narrative That Leaves A Lasting Impression

12:00 PM 12:00 PM - 12:30 PM

Recognition Session

12:30 PM 12:30 PM - 1:30 PM

Lunch And Networking

1:30 PM 1:30 PM - 2:20 PM

Panel Discussion: Creating Engaging Brand Experiences To Keep Up With Shopping Habits

2:20 PM 2:20 PM - 3:10 PM

Fireside Chat: CDP Strategies For MarTech Firms: Understanding Its Why & What

3:10 PM 3:10 PM - 3:35 PM

Speaker Session: Revitalize Your USPs To Access New Segments And Revenue Streams

3:35 PM 3:35 PM - 4:00 PM

Speaker Session: AI-Driven Persona Building: The Future Of Marketing Strategy?

4:00 PM 4:00 PM - 4:50 PM

Fireside Chat: Regulations & Ethics In Digital Marketing

4:50 PM 4:50 PM - 5:20 PM

Recognition Session

5:20 PM 5:20 PM - 6:00 PM

Vote Of Thanks And Networking Hour