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Day 3 Of The Marketing 2.0 Conference: A Perfect End To The 2023 Spring Edition

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The third and final day of the Marketing 2.0 Conference came to a thrilling end on the 21st of June, 2023. Day 3 was jam-packed with fascinating talks and interesting panel discussions, leaving guests with a wealth of knowledge and long-lasting connections in the industry.

Let’s revisit some of the key highlights from the agenda, learn about our esteemed panel of speakers, and relive the overall experience of day 3.

Building Networks And Breaking Gender Barriers

The day commenced with an empowering panel discussion on fostering support and mentorship for women in the marketing industry. Led by Tala Alnounou, Head of Marketing (MENA) at LWK and Partners, Celestia Faith Chong, Director at Celestia Faith Consultancy, and Michelle Raymond, The People's Partner, provided valuable perspectives on overcoming challenges and creating an inclusive environment for women in the field of marketing.

Executive Presence In An Era Of Digital Transformation

Tracy Ho, a well-known Personal Branding & Image Consultant and Executive Presence Coach, provided an insightful keynote address on the importance and benefit of an executive presence in a digital era. Tracy highlighted that an executive presence is about confidence, communication, and authenticity in addition to attractiveness. Attendees were encouraged to use the tactics shared by her to propel their marketing.

This was followed by a dynamic fireside chat on the topic “Engagement To Enchantment — The Power Of Immersive Storytelling.” Joanne Rico, Head of Marketing at Salma Rehabilitation Hospital, and Rachid Laurent Elameri, General Manager Middle East at Fever, engaged in a captivating discussion where they explored the transformative potential of immersive storytelling in marketing. Attendees were captivated by the discussion, realizing the power of creating meaningful and emotionally enriching experiences for their audience.

Can Small Moves Lead To Big Sales? Experts Break It Down

Marketing leaders including Anham Shaheen, Founder of PixelWave, and Asim Zeeshan, Marketing Head at Unified Lubricants Company, Petronas, took the stage for an insightful fireside chat. They demonstrated the influence of simple strategic decisions that may result in significant sales increase. Attendees departed with actionable suggestions and ideas for their own marketing initiatives.

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Recognition Session, Lunch, And Networking

With an exciting recognition and networking session on Day 3, Marketing 2.0 Conference Dubai 2023 was an overall success. Following the morning discussions, the third day of the conference proposed its final set of recognition sessions, in which excellent achievements in the marketing profession were recognized and rewarded. Such sessions support the hard work and devotion of marketing enthusiasts, promoting a sense of camaraderie, and drive among the viewers. The well-deserved lunch break allowed guests to network, debate ideas, and form important connections with like-minded professionals.

Fireside Chats That Ignited Innovation

Among other discussions, 2 key fireside chats sparked a lot of buzz among the attendees. These are:

  1. Machine Learning & Real-Time Bidding: The Perfect Match For Your Digital Marketing Strategy:

    Richa Bhushan, CEO & Founder of Content Guru, and Natalia Nogacka, CEO & Founder and Marketing Specialist at Collabee, were a part of an informative fireside conversation about using machine learning and real-time bidding in digital marketing. Attendees learned how these technologies may improve their marketing strategy, resulting in greater outcomes and consumer engagement.

  2. The Lead Generation Roadmap: How To Pull In 5x More Leads With Creative Strategies:

    Samet Ozetci, CEO of Walther Kranz, and Swapnil Anil Pate, Co-founder of GrowthSRC, concluded the day with a lively fireside talk about lead generation. They highlighted innovative ways that can help firms generate five times as many leads. Attendees were provided with concrete insights to help them with their lead generating efforts.

Book Your Passes For The Next Edition!

The third day of the Marketing 2.0 Conference, Dubai 2023, ended with attendees feeling motivated, informed, and connected. In an ever-changing business setting, the conference provided a catalyst for delegates to improve their marketing strategy and produce actual results.With this spring’s conference coming to a delightful and successful end, it is time to look forward to another exciting edition! Don’t worry, you can check out all the sessions on our YouTube channel.

Check out our 2024 agenda and set your calendars for the next Marketing 2.0 Conference! Visit the conference website and subscribe to the newsletter to stay up to speed on the latest news and announcements.