Do I need to pre-register as a delegate to attend the conference?

Yes, individuals are required to register and purchase our all-inclusive Delegate Passes to attend our marketing conferences in the USA and UAE. As a registered delegate, you get to attend panel discussions, keynotes, Q&As, and live fireside chats. Along with this, the registration fee also includes 3-day access to networking events, our conference magazine, lunches, and coffee breaks.

How can I buy Delegate Passes?

You can purchase Delegate Passes from here and through our official channels. With conference scams on the rise, please practice due diligence to steer clear of fraudsters and spammers selling fake tickets. The Money 2.0 Conference will not be deemed responsible for such fraudulent transactions with third parties.

Will my Delegate Pass cover my accommodation and travel costs too?

Accommodation and travel costs must be entirely borne by the attendee. On that note, our venue partners do offer stay options at discounted rates to a few delegates who register early for our digital marketing conference. If you would like to know more, get in touch with our team today!

How long do you take to reserve my seat at your marketing events?

After you purchase your Delegate Pass, you receive your login credentials for your dashboard within 24-48 working hours. We also send in a payment confirmation along with it after reviewing your particulars.

Do you issue refunds upon cancellation?

The Marketing 2.0 Conference’s passes are non-refundable. However, all refund and cancellation requests shall be reviewed individually, and decisions on refunds under special circumstances shall be at our sole discretion.

I would like to speak at the marketing, advertising, and retail summit. Where do I sign up?

Your ideas and perspectives matter. Speaking opportunities at the Marketing 2.0 Conference are in high demand; therefore, do submit your interest to register as a speaker or a panelist as soon as the event dates are announced. To know whether empty slots are available, reach out to us here .

Can my company get an exhibit booth at the venue?

Absolutely! We offer a wide range of exhibition packages customized to your needs and as per your visibility requirements. Email us at contact@marketing2conf.com to know more. Please note that we have come across numerous reports of scammers and spammers trying to sell exhibit booth spaces to interested brands. Therefore, we urge you to make purchases from our official channels only.

How do I sign up as a conference sponsor?

We have sponsorship packages that may prove to be vital in boosting your reach during the marketing event. Ask for our sponsorship information decks by hitting us up at contact@marketing2conf.com . Have a query that’s not been answered here? Give us a call at (213) 873-8585, or simply fill up this form!

Evaluating Legit Ad Placements In A Sea Of Ad Injection Scams

Banner-image — Evaluating Legit Ad Placements In A Sea Of Ad Injection Scams

Online advertising plays a crucial role in sustaining the content and services available on the internet. However, the rise of ad injection scams has brought a shadow of doubt over the legitimacy of many ad placements.

Ad injection scams involve unauthorized ads being injected into websites without the consent of site owners or advertisers. As a result, users are bombarded with misleading or malicious ads. These undermine the user experience and erode trust in digital advertising as a whole.

Using insights from Marketing 2.0 Conference, we’ll address the issue of ad injection scam offenses, explore their challenges, and provide practical tips to evaluate legit ad placements amidst this sea of bogus attempts.

Understanding Ad Injection Scams

To effectively navigate the art of ad placements, it's crucial first to grasp the mechanics of ad injection scams. Ad injections often appear as pop-ups or overlays, mimicking genuine advertisements. The intention behind ad injection scams can vary from promoting dubious products to distributing malware. Top marketing conferences have narrowed down common techniques used by scammers to trick users. These include the following:

Browser Extensions

Scammers create seemingly innocuous browser extensions that promise enhanced browsing features or ad-blockers. Unbeknownst to users, these extensions inject unauthorized ads into websites.

Software Bundling

Some legitimate software packages include ad injection components, which are installed alongside the desired software. This often happens without the user's knowledge.

DNS Hijacking

Scammers manipulate the Domain Name System (DNS) settings to redirect users to malicious ad-serving servers, bypassing legitimate ad networks.

Understanding these tactics is the first step in identifying and avoiding ad injection scams. Conferences for marketing professionals prioritize spreading awareness about such scams so that marketers can stay protected while interacting with the web.

The Impact On User Experience And Trust

Ad injection scams not only harm users but also tarnish the reputation of online advertising. The impact on user experience is profound:

Intrusive And Misleading Ads

Scam ads disrupt the browsing experience by covering content, forcing users to interact with them, or leading them to click on misleading offers.

Privacy Concerns

Injected ads may track user behavior and collect personal data without consent, raising privacy concerns.

Malware Distribution

Some injected ads lead users to websites hosting malware, putting their devices and sensitive information at risk.

This erosion of trust affects both users and advertisers. Users grow skeptical of any ad they encounter, and advertisers find it difficult to ensure their ads are displayed in a secure and reputable environment. Marketing events and conferences have thus created guidelines to detect and evaluate legit ads from fraud.

Evaluating Legitimate Ad Placements

According to top marketing conferences like Marketing 2.0 Conference, below are some key ways to maintain legit ad placements:

Work With Trusted Ad Networks

Collaborate with well-known and reputable ad networks that have stringent vetting processes for both advertisers and publishers. This reduces the chances of your ads being injected without consent.

Regular Monitoring And Auditing

Continuously monitor your website's ad placements. Implement automated tools that can identify unauthorized ads and their sources.

User Feedback And Complaints

Encourage users to provide feedback about their ad experience. If they encounter suspicious or intrusive ads, investigate promptly and take necessary actions.

Secure Your Website

Implement appropriate security measures (HTTPS encryption) and regular vulnerability assessments to prevent unauthorized access to your website.

Enhancing User Education And Awareness

Empowering users with knowledge about ad injection scams is important in combating this issue:

Educational Content

Create informative content on your website and through social media that educates users about ad injection scams, how to identify them, and what steps to take if they encounter suspicious ads.

Clear Ad Policies

Clearly communicate your website's ad policies to users. Explain the types of ads you allow and the measures you take to ensure a safe browsing experience.

Browser Security

Advise users to keep their browsers and extensions updated to the latest versions, as newer versions often come with enhanced security features.

Report Suspicious Ads

Provide users with a simple and accessible way to report suspicious ads they come across while browsing your website.

By nurturing a well-informed and vigilant user base, you can create a safer online environment and contribute to the reduction of ad injection scams.

Bottom Line

The world of online advertising is both dynamic and challenging, with ad injection scams posing a significant threat to both users and advertisers. By understanding the tactics scammers employ, acknowledging the impact on user experience and trust, implementing strategies to evaluate legitimate ad placements, and focusing on user education, we can collectively combat the issue of ad injection scams.

As the digital landscape evolves, staying informed and proactive is key to maintaining a healthy online advertising ecosystem that benefits all stakeholders. To help marketers and enthusiasts stay updated with latest trends like hyper-personalization, agile marketing and more, Marketing 2.0 Conference emerges as a great support. Being one of the leading marketing events and conferences today, it is the ideal platform to gain, learn and connect with marketing leaders from around the world!

Shams Raza oversees the Marketing 2.0 Conference team and is committed to staying current with social media and advertising developments. A number of hot issues will be covered at the next Marketing 2.0 Conference, including taking a stand on societal issues, the rise of fraud, scams, and spam in the advertising industry, and how gamification is going to take over the internet.