The Marketing 2.0 Conference kicked off in Dubai with an exhilarating start! Day 1 left the attendees buzzing with excitement and set the stage for an extraordinary event to follow. The conference set off on the 19th of June, 2023, in Dubai Festival City, UAE.
The first day was an action-packed rollercoaster of valuable insights, captivating discussions, and unparalleled networking opportunities. Let’s relive the electrifying moments of Day 1 in Dubai and reflect on the agenda of stimulating conversations that took place.
The conference commenced with a fascinating panel discussion titled "Where Marketing Stands: Discussing The Next 25 Years!" moderated by Dr. Kamran Khan, COO of Arabian Entertainment Co. Ltd. The panelists delved into the present and future of marketing, and shared their visionary insights on everything from personalization in marketing to the importance of sustainable marketing strategies.
This was followed by a compelling keynote address by Rachid Laurent Elameri, General Manager at Middle East Fever, who explored the power of leveraging behavioral data in the era of the experience economy, a possible turn point in the marketing industry.
One of the highlights of the day was the panel discussion titled "From Idea To Execution In Minutes: Transforming The Campaign Launch Process With ChatGPT." Chat GPT has become a modern boon to the marketing industry, generating quite a buzz in the sector.
Mahendra Choudhary, Co-founder of GrowthSRC, and Ryan Holmes, Founder & Managing Director of Ryansconsulting, shared their expertise on how to revolutionize campaign launches through the integration of ChatGPT. Claudia Wolffgardt, Managing Partner at Maliha Farooq Ismails, skillfully moderated the discussion, fostering an engaging exchange of ideas.
You can stream all these sessions live on Marketing 2.0 Conference’s official YouTube page.
After a riveting set of discussions, our host guided the flow of the conference towards a dedicated ‘Recognition session’ to recognize the achievements and contributions of leading individuals and companies in the marketing industry. Attendees had the opportunity to connect and develop valuable connections during the lunch break, further enhancing the networking aspect of the event. Many marketing leaders and speakers united, shared their principles, and formed a connection that would last beyond the span of the conference!
After an energizing lunch, another thrilling session of discussions began. Our expert speakers, Prince Said Mehmedagic, COO of SoCare GmbH, and Geraldine Montero, CEO and Founder of 23rd Collective, engaged in a fireside chat that shed light on driving marketing impact across generations. The insights included key tactics to tailor one’s marketing approach to drive greater impact and engagement with the target audience.
Soon after, Managing Director of Titan Digital Media, Kayley Tan, presented an enlightening session on creating content that genuinely connects with the audience, a critical guide for budding marketers today. Anand Siva, Head of Business Excellence at NittyGritti AI Solutions Pvt Ltd, navigated the AI-driven e-commerce era and examined whether brands are really prepared for the future.
The first day of the Dubai 2023 edition of the Marketing 2.0 Conference presented two insightful panel discussions that could change the way digital marketers create content. The first, titled "Strategizing A Checklist To Humanize Your Content," featured Brian Yeung, Co-founder of Brandstorm Communications Limited, Rami Chebaby, Co-founder of Mindflares, Alec Junaid Ali, Performance Creative Strategist (Freelance), and was moderated by Joanne Rico, Head of Marketing at Salma Rehabilitation Hospital.
The second panel discussion, "Brand Management: Aligning Business, Brand, And Behavior," brought together industry leaders, including Peter Gneuss, CEO of Griffin & Kale, Samet Ozetci, CEO of Walther Kranz, Brenda Dempsey, Founder & CEO of Book Brilliance Publishing, Rami Chebaby of Mindflares, and Manahel A. Alkoor, Founder & CEO of Viopo Group.
These discussions delved into the following aspects of marketing:
Day 1 of the Marketing 2.0 Conference in Dubai left attendees inspired, informed, and eager for more. The engaging discussions, enlightening keynotes, and meaningful networking opportunities created an exceptional learning environment.
If you feel like you missed out on an amazing opportunity to leap ahead in the marketing game, take action today! Get passes to our next edition of the Marketing 2.0 Conference and be part of an incredible marketing event where you can share ideas and network with leaders. Stay tuned for exciting updates on the next edition of the Marketing 2.0 Conference in 2024!
Shams Raza oversees the Marketing 2.0 Conference team and is committed to staying current with social media and advertising developments. A number of hot issues will be covered at the next Marketing 2.0 Conference, including taking a stand on societal issues, the rise of fraud, scams, and spam in the advertising industry, and how gamification is going to take over the internet.
