Short-Form Videos: The Future Of Content Creation


It wouldn’t be an exaggeration to say that short-form videos have taken over the digital world. As reviewed by digital marketers and video content creators at the Marketing 2.0 Conference, the trend began with Tiktok and now, it can be seen everywhere — Instagram, Facebook, YouTube, you name it.

For digital marketers, the jump from text-based content to video should be a no-brainer as this can work wonders for the businesses they represent. While ensuring solid customer engagement, they are also known to boost customer loyalty and of course, brand recall.

However, with trends changing so fast and so many of them to choose from, it can be difficult to plan strategies for the coming months as far as video content creation is concerned. In this blog, we will highlight some of the most promising video content trends that digital marketers must definitely capitalize on to stay ahead of the competition as well as to grab the attention of their target audience:

  1. Instagram Challenges

Remember the Water Bottle Flipping Challenge? That had caught on like wildfire. Now, almost every brand is trying out Instagram challenges wherein they get celebrities or influencers to challenge each other and then pass it on to their followers. The challenge can be dancing or a particular activity that can be performed and captured in less than 30-40 seconds. If such campaigns are done well, this can lead to a spike in social media traffic, and also generate interest around your products and offerings.

  1. Promotions By Influencers

Brands have been roping in celebrities for endorsements for years. Now, influencers have become the new celebrities. With a massive fan following, they can turn the fortunes of lifestyle brands with just one quick reel on Instagram or TikTok. However, to actually strike a chord, brands must ensure that the influencers are related to their niches in some manner.

  1. Teasers

As the attention spans of consumers continue to go down, brands must ensure that their ads don’t go on and on. This is specifically important for ads on social media platforms. As explained by ad gurus at marketing conferences, the average ad should not be more than 60 seconds long if your goal is to make people stop whatever they are doing and learn more about your brand.

An easy hack to go viral would be to upload product launch teaser videos. What we love about it is that you don’t need a huge budget for it and the fact that it can be created quickly.

  1. Consumer-Generated Video Posts

This is an evolved form of word-of-mouth marketing. Consumers are more likely to buy your product when they see stellar reviews by people who are like them. You can get your customers to post videos and tag your brand by offering discounts and also giving them shout-outs. This does not cause a dent on your marketing budget and is super-efficient at ensuring that your brand gets noticed by your target audience.

Video and content creation will be a subject that will be taken up for discussion at the Marketing 2.0 Conference. If you would like to stay current, do attend the premier marketing and advertising event in 2022!

Shams Raza

Shams Raza manages the Marketing 2.0 Conference team and is passionate about keeping up with the latest advertising and social media trends. The upcoming edition of the Marketing 2.0 Conference will cover burning topics such as personalized marketing, the rise of fraud, scams, and spam in the advertising world, as well as the evolution of customer behavior in the post-pandemic era.