Standing Out From The Competition: A Marketer’s Guide


Your product or service might be a big deal for you, but is it for everybody? Keeping the answer in mind, marketers need to find ways to advertise their products before presenting them to the audience. As a marketer, you have to let the world know about your offerings and how they will benefit the users.

So, here are quick questions marketers need to ask themselves while strategizing marketing plans for their next campaign.

Who Is The Ideal Customer?

To answer this question, marketers need to gain more insights into the customer's background. It involves understanding the customers' needs, demographics, and the problem your product solves.

If marketers don't find answers to any of these questions, it's time to dive deeper and converse with the customers and find your answers. These answers aren't only vital to them but for their product, too.

What Is The Business Offering?

After the customers' knowledge, it's time to invest in knowing your offering. Try learning about the working, costing, challenges, advantages, and problems your product solves.

Once you have collected all the product information, you need to join the dots between the customer needs and product services. Because while buying your services, all that the potential customer will care about is what the product has to offer them.

What Are Their Plans?

Once sorted with the target and product, sit down and plan your execution. It may sound simple, yet it is a crucial step in marketing. Marketers need to know their boundaries and limitations before taking their products to the customers.

It would help you to stay prepared for all the scenarios in the field. However, it's good to remain flexible when launching a new product or service as it will be more of a learning process. At the end of the day, marketing is not a race; it’s a marathon!

Where To Promote?
The next big step is taking your product to your target audience via different platforms. Marketers can do it by targeting social media ads, posting on industry-related sites, utilizing industry influencers, and even attending digital marketing conferences or speaking engagements.

To make your promotions even more effective, try using statistics, figures, and testimonials to gain the trust and attention of your audience.

What All Worked?

It is crucial for the success of your product as it involves reviewing your plan and figuring out what was effective and what wasn't. When talking about everything that didn't go well, marketers need to find alternatives and try them again on the target audience. It will leave you with the remaining effective methods to reach larger audiences.

Keeping a note of everything that worked will help marketers to use it in the future to grab more attention and audience.


Once you have enough answers to these questions, keep working towards revamping and reconsidering your marketing strategies. This consistency is the hidden answer to all the marketing questions. And of course, you can always learn more about marketing by attending marketing and advertising conferences like Marketing 2.0 Conference.


Ambika Gautam works with the Marketing 2.0 Conference’s team. The three-day conference will feature hyper-focused keynotes and panel discussions revolving around the future of marketing, advertising, and retail. Touching upon the latest trends and developments in marketing automation and e-commerce, the conference will also explore effective marketing strategies, how one can protect oneself against ads that promote fake schemes, scams detection, as well as fraud prevention in the digital space.