• Big Success & Small Teams With Account-Based Marketing (ABM)


    | December 16, 2021

    Account-Based Marketing(ABM) refers to B2B marketing where the sales and marketing teams work together on best-fit accounts and convert potential customers into clients. Although the traditional B2B marketing funnel takes a broad approach with the goal of capturing as many leads as possible, the funnel gets narrower towards the bottom resulting .... Read More

  • Guide To Video Marketing


    | December 10, 2021

    Video marketing is one of the most growing content marketing trends of the decade. With the onset of digital transformations across industries, brands have also shifted to different means to advertise and market their products & services. It’s statistically proven that humans have short attention spans, which is why the brain processes visua.... Read More

  • Short-Form Videos: The Future Of Content Creation


    | December 02, 2021

    It wouldn’t be an exaggeration to say that short-form videos have taken over the digital world. As reviewed by digital marketers and video content creators at the Marketing 2.0 Conference, the trend began with Tiktok and now, it can be seen everywhere — Instagram, Facebook, YouTube, y.... Read More

  • Connected Commercial Strategies: Increase Revenue Growth


    | November 25, 2021

    The pandemic has caused quite a stir across industries in the past few months. While a number of businesses experienced a downfall in sales and revenue generation, others used it as an opportunity to bring something new to the market, and hence, adding to their customer base as well as revenue generation. It is an established fact that growth is.... Read More

  • Balancing Customer Experience & Innovation


    | November 16, 2021

    Businesses, whether it operates in digital goods, eCommerce, or B2B services, factor customer experiences while talking about marketing strategies. The digital disruptions have made it even more imperative to involve customer feedback in devising strategies in this new digitized world. The idea is to aim for the bigger picture by examining data .... Read More