
DUBAI AGENDA
InterContinental, Dubai Festival City, UAE
16th - 18th December, 2022
AGENDA
At the Marketing 2.0 Conference, visionary leaders will take the stage to brainstorm on crucial topics, shed light on recent developments, and solutions to present-day marketing challenges that can power exceptional business growth. We will bring together some of the most brilliant innovators, digital marketers, data scientists, and technologists who will speak on the effective deployment of MarTech, content strategy, ways to drive customer engagement, impactful traditional advertising, marketing optimization, and much more. After this, let off steam by participating in our networking sessions.
07:45 AM 07:45 AM - 09:00 AM |
Registration, Morning Coffee & Refreshments |
09:00 AM 09:00 AM - 09:50 AM |
Should you think Product first or Consumer first? |
09:50 AM 09:50 AM - 10:20 AM |
Speaker Session - TBD |
10:20 AM 10:20 AM- 10:50 AM |
Recognition Session |
10:50 AM 10:50 AM - 11:40 AM |
Is Consumer Testing useful? |
11:40 AM 11:40 AM - 12:30 PM |
Product Quality vs Marketing - which is more important? |
12:30 PM 12:30 PM - 01:30 PM |
Lunch & Networking |
01:30 PM 01:30 PM - 02:20 PM |
Advertising is all glitter and no substance |
02:20 PM 02:20 PM - 03:10 PM |
Marketing is manipulation but it can be for good |
03:10 PM 03:10 PM - 04:00 PM |
Privatization will lead to Less Corruption |
04:00 PM 04:00 PM - 04:50 PM |
Is the current MBA curriculum serving the needs of the modern age? |
04:50 PM 04:50 PM - 05:20 PM |
Recognition Session |
05:20 PM 05:20 PM - 06:20 PM |
Networking Hour |
08:00 AM 08:00 AM - 09:00 AM |
Registration, Morning Coffee & Refreshments |
09:00 AM 09:00 AM - 09:50 AM |
Can Marketing lessons be taken in the classroom? |
09:50 AM 09:50 AM- 10:20 AM |
Speaker Session - TBD |
10:20 AM 10:20 AM- 10:50 AM |
Recognition Session |
10:50 AM 10:50 AM - 11:40 AM |
can we sell flawed products with flawless ads? |
11:40 AM 11:40 AM - 12:30 PM |
Views on Word of Mouth marketing |
12:30 PM 12:30 PM - 01:30 PM |
Lunch & Networking |
01:30 PM 01:30 PM - 02:20 PM |
How to really increase conversion? |
02:20 PM 02:20 PM - 03:10 PM |
Building a Sustainable Content Strategy Practice. |
03:10 PM 03:10 PM - 04:00 PM |
The Marketing Abyss – Widening Gap Between Customers & Brands |
04:00 PM 04:00 PM - 04:50 PM |
What Brands Need to Survive in a Digital World. |
04:50 PM 04:50 PM - 05:20 PM |
Recognition Session |
05:20 PM 05:20 PM - 06:20 PM |
Networking Hour |
08:00 AM 08:00 AM - 09:00 AM |
Registration, Morning Coffee & Refreshments |
09:00 AM 09:00 AM - 09:50 AM |
How brands are injecting creativity into digital? |
09:50 AM 09:50 AM - 10:20 AM |
Speaker Session - TBD |
10:20 AM 10:20 AM - 10:50 AM |
Recognition Session |
10:50 AM 10:50 AM- 11:40 AM |
Why is customer-centric innovation so critical for business innovation? |
11:40 AM 11:40 AM - 12:30 PM |
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge. |
12:30 PM 12:30 PM - 01:30 PM |
Lunch & Networking |
01:30 PM 01:30 PM - 02:20 PM |
Customer Acquisition: The Most Important Lever For Disruption |
02:20 PM 02:20 PM - 03:10 PM |
How Cro And SEO Complement Each Other? |
03:10 PM 03:10 PM - 04:00 PM |
How to create genuinely compelling content for your customers |
04:00 PM 04:00 PM - 04:50 PM |
Keeping Up with the Customer: Managing and Fulfilling Expectations in a Digital-First World |
04:50 PM 04:50 PM - 05:20 PM |
Recognition Session |
05:20 PM 05:20 PM - 05:30 PM |
Vote Of Thanks |