AGENDA

Our USA edition will take you through trends in content marketing, B2B marketing, new MarTech tools, effective digital strategies, the evolution of advertising, and much, much more. During the keynotes, panel discussions, and fireside chats, you get to learn from top marketers and ad strategists who are associated with successful brands. We have a diverse, extensive agenda for our USA conference’s participants that will keep you hooked! After you’re done, grow your wealth of contacts in the global marketing community by utilizing our networking sessions.

07:45 AM 07:45 AM - 09:00 AM

Registration, Morning Coffee & Refreshments

09:00 AM 09:00 AM - 09:50 AM

Maximizing impact on a minimal budget

09:50 AM 09:50 AM - 10:20 AM

Speaker Session - TBD

10:20 AM 10:20 AM - 10:50 AM

Recognition Session

10:50 AM 10:50 AM - 11:40 AM

Redefining brand equity and trust: Blazing a trail forward in 2022

11:40 AM 11:40 AM - 12:30 PM

Accelerating Marketing Transformation to Win in the New Consumer Environment

12:30 PM 12:30 PM - 01:20 PM

Optimising digital experiences with marketing and commerce insights

01:20 PM 01:20 PM - 02:20 PM

Lunch & Networking

02:20 PM 02:20 PM - 03:10 PM

The Impact of Marketing on Society and Culture: Embracing Diversity, Equality and Inclusion

03:10 PM 03:10 PM - 04:00 PM

How to measure marketing value in a cookieless world

04:00 PM 04:00 PM - 04:50 PM

Scaling Personalized Content to Drive Customer Loyalty and Spend

04:50 PM 04:50 PM - 05:20 PM

Recognition Session

05:20 PM 05:20 PM - 06:20 PM

Networking Hour

08:00 AM 08:00 AM - 09:00 AM

Registration, Morning Coffee & Refreshments

09:00 AM 09:00 AM - 09:50 AM

New Ways to Leverage Data and Target your Audience

09:50 AM 09:50 AM - 10:20 AM

Speaker Session - TBD

10:20 AM 10:20 AM - 10:50 AM

Recognition Session

10:50 AM 10:50 AM - 11:40 AM

How marketing ops pros are shaping the future of the marketing technology landscape

11:40 AM 11:40 AM - 12:30 PM

Evolve Your Brand While Maintaining Core Values

12:30 PM 12:30 PM - 01:20 PM

From ignored to engaged: Deliver better customer experiences with always-on marketing

01:20 PM 01:20 PM - 02:20 PM

Lunch & Networking

02:20 PM 02:20 PM - 03:10 PM

How to Leverage Marketing to Drive Innovation

03:10 PM 03:10 PM - 04:00 PM

‘A little rebellion’ - Marketing in changing and uncertain times, and the need to think differently

04:00 PM 04:00 PM - 04:50 PM

Ins and Outs of Targeted Marketing With Paid Search Engine Ads

04:50 PM 04:50 PM - 05:20 PM

Recognition Session

05:20 PM 05:20 PM - 06:20 PM

Networking Hour

08:00 AM 08:00 AM - 09:00 AM

Registration, Morning Coffee & Refreshments

09:00 AM 09:00 AM - 09:50 AM

The Role of Micro Content in Content Marketing Campaigns and When to Use it

09:50 AM 09:50 AM - 10:20 AM

Speaker Session - TBD

10:20 AM 10:20 AM - 10:50 AM

Recognition Session

10:50 AM 10:50 AM - 11:40 AM

A strategic approach to influencer marketing: Developing a strategy and approach to drive ROI

11:40 AM 11:40 AM - 12:30 PM

Email Marketing Role in Improving Customer Retention Rates

12:30 PM 12:30 PM - 01:20 PM

The four types of customers and the relationship to be build with them. (Price, Relationship, Value and Poker Buyers)

01:20 PM 01:20 PM - 02:20 PM

Lunch & Networking

02:20 PM 02:20 PM - 03:10 PM

Social Media Marketing: Is it More Efficient for Targeted Men or Women Segment

03:10 PM 03:10 PM - 04:00 PM

Brand Management: Strategic Planning and Business Strategy

04:00 PM 04:00 PM - 04:50 PM

The relevance of 7Ps of marketing in CSR

04:50 PM 04:50 PM - 05:20 PM

Recognition Session

05:20 PM 05:20 PM - 05:30 PM

Vote Of Thanks