AGENDA

Our USA edition will take you through trends in content marketing, B2B marketing, new MarTech tools, effective digital strategies, the evolution of advertising, and much, much more. During the keynotes, panel discussions, and fireside chats, you get to learn from top marketers and ad strategists who are associated with successful brands. We have a diverse, extensive agenda for our USA conference’s participants that will keep you hooked! After you’re done, grow your wealth of contacts in the global marketing community by utilizing our networking sessions.

08:00 AM 08:00 AM - 09:15 AM

Registration, Morning Coffee, And Refreshments

09:15 AM 09:15 AM - 09:30 AM

Opening Note - Marketing 2.0 Conference USA, 2022

09:30 AM 09:30 AM - 10:20 AM

Panel Discussion: The Intersection Of Marketing Strategy & Culture: The Role Of Culture In Product Evaluations

10:20 AM 10:20 AM - 10:50 AM

Keynote: TBD

10:50 AM 10:50 AM - 11:40 AM

Panel Discussion: Accelerating Marketing Transformation: How To Win In Today's Evolving Consumer Environment

11:40 AM 11:40 AM - 12:10 PM

Recognition Session

12:10 PM 12:10 PM - 01:30 PM

Lunch And Networking

01:30 PM 01:30 PM - 02:00 PM

Keynote: TBD

02:00 PM 02:00 PM - 02:20 PM

Presentation: TBD

02:20 PM 02:20 PM - 03:10 PM

Fireside Chat: Is Measuring The ROI Of Marketing Activities Still A Challenge?

03:10 PM 03:10 PM - 04:00 PM

Fireside Chat: Optimizing Digital Experiences With Marketing & Commerce Insights

04:00 PM 04:00 PM - 04:50 PM

Panel Discussion: Scaling Your Personalized Content Strategy To Drive Customer Loyalty & Spend

04:50 PM 04:50 PM - 05:20 PM

Recognition Session

05:20 PM 05:20 PM - 06:00 PM

Networking Hour

08:00 AM 08:00 AM - 09:00 AM

Registration, Morning Coffee, And Refreshments

09:00 AM 09:00 AM - 09:50 AM

Panel Discussion: Aggressive Vs. Discrete Marketing: What Acts Well For Gen Z?

09:50 AM 09:50 AM - 10:20 AM

Keynote: Building A Powerful Personal Brand

10:20 AM 10:20 AM - 11:10 AM

Fireside Chat: Accelerating The Path To Leadership For Women In Marketing: Rising To The Top

11:10 AM 11:10 AM - 12:00 PM

Panel Discussion: How Marketing Ops Pros Are Shaping The Future Of The Marketing Technology Landscape

12:00 PM 12:00 PM - 12:30 PM

Recognition Session

12:30 PM 12:30 PM - 01:30 PM

Lunch And Networking

01:30 PM 01:30 PM - 02:20 PM

Fireside Chat: Attention Seekers! Understand How To Get, Keep, And Use Attention

02:20 PM 02:20 PM - 03:10 PM

Fireside Chat: Making Your Clients Come Back For More: The Ultimate Retention Guide For Marketing Agencies

03:10 PM 03:10 PM - 04:00 PM

Panel Discussion: A Little Rebellion: Marketing In Changing Times & The Need To Think Differently

04:00 PM 04:00 PM - 04:50 PM

Panel Discussion: Make Your Ads Work For You: The Ins & Outs Of Targeted Marketing With Paid Search Engine Ads

04:50 PM 04:50 PM - 05:20 PM

Recognition Session

05:20 PM 05:20 PM - 06:00 PM

Networking Hour

08:00 AM 08:00 AM - 09:00 AM

Registration, Morning Coffee, And Refreshments

09:00 AM 09:00 AM - 09:50 AM

Panel Discussion: Digital Marketing In 2023 & Beyond: What Stays & What Goes?

09:50 AM 09:50 AM - 10:20 AM

Keynote: A New Era Of Twitter: Playbook For Advertisers

10:20 AM 10:20 AM - 11:10 AM

Panel Discussion: The Power Of Traditional Advertising — Why It May Be Time To Return To More Traditional Methods

11:10 AM 11:10 AM - 12:00 PM

Fireside Chat: Email Marketing's Role in Improving Customer Retention Rates

12:00 PM 12:00 PM - 12:30 PM

Recognition Session

12:30 PM 12:30 PM - 01:30 PM

Lunch And Networking

01:30 PM 01:30 PM - 02:20 PM

Fireside Chat: The Future Of Headless Web Content Management

02:20 PM 02:20 PM - 03:10 PM

Panel Discussion: How Automation Is Revolutionizing The Digital Marketing Arena

03:10 PM 03:10 PM - 03:35 PM

keynote: The Art of Storytelling In Sales: Selling Stories, Not Products

03:35 PM 03:35 PM - 04:00 PM

Keynote: Making The Most Of Your Marketing Budget Amid A Downturn

04:00 PM 04:00 PM - 04:50 PM

Panel Discussion: Text Vs. Image Vs. Video In Social Media Campaigns: Which Is Most Effective?

04:50 PM 04:50 PM - 05:20 PM

Recognition Session

05:20 PM 05:20 PM - 06:00 PM

Vote Of Thanks And Networking Hour