
USA AGENDA
Hotel Mandalay Bay, Las Vegas, USA
19th - 21st December, 2022
AGENDA
Our USA edition will take you through trends in content marketing, B2B marketing, new MarTech tools, effective digital strategies, the evolution of advertising, and much, much more. During the keynotes, panel discussions, and fireside chats, you get to learn from top marketers and ad strategists who are associated with successful brands. We have a diverse, extensive agenda for our USA conference’s participants that will keep you hooked! After you’re done, grow your wealth of contacts in the global marketing community by utilizing our networking sessions.
07:45 AM 07:45 AM - 09:00 AM |
Registration, Morning Coffee & Refreshments |
09:00 AM 09:00 AM - 09:50 AM |
Maximizing impact on a minimal budget |
09:50 AM 09:50 AM - 10:20 AM |
Speaker Session - TBD |
10:20 AM 10:20 AM - 10:50 AM |
Recognition Session |
10:50 AM 10:50 AM - 11:40 AM |
Redefining brand equity and trust: Blazing a trail forward in 2022 |
11:40 AM 11:40 AM - 12:30 PM |
Accelerating Marketing Transformation to Win in the New Consumer Environment |
12:30 PM 12:30 PM - 01:20 PM |
Optimising digital experiences with marketing and commerce insights |
01:20 PM 01:20 PM - 02:20 PM |
Lunch & Networking |
02:20 PM 02:20 PM - 03:10 PM |
The Impact of Marketing on Society and Culture: Embracing Diversity, Equality and Inclusion |
03:10 PM 03:10 PM - 04:00 PM |
How to measure marketing value in a cookieless world |
04:00 PM 04:00 PM - 04:50 PM |
Scaling Personalized Content to Drive Customer Loyalty and Spend |
04:50 PM 04:50 PM - 05:20 PM |
Recognition Session |
05:20 PM 05:20 PM - 06:20 PM |
Networking Hour |
08:00 AM 08:00 AM - 09:00 AM |
Registration, Morning Coffee & Refreshments |
09:00 AM 09:00 AM - 09:50 AM |
New Ways to Leverage Data and Target your Audience |
09:50 AM 09:50 AM - 10:20 AM |
Speaker Session - TBD |
10:20 AM 10:20 AM - 10:50 AM |
Recognition Session |
10:50 AM 10:50 AM - 11:40 AM |
How marketing ops pros are shaping the future of the marketing technology landscape |
11:40 AM 11:40 AM - 12:30 PM |
Evolve Your Brand While Maintaining Core Values |
12:30 PM 12:30 PM - 01:20 PM |
From ignored to engaged: Deliver better customer experiences with always-on marketing |
01:20 PM 01:20 PM - 02:20 PM |
Lunch & Networking |
02:20 PM 02:20 PM - 03:10 PM |
How to Leverage Marketing to Drive Innovation |
03:10 PM 03:10 PM - 04:00 PM |
‘A little rebellion’ - Marketing in changing and uncertain times, and the need to think differently |
04:00 PM 04:00 PM - 04:50 PM |
Ins and Outs of Targeted Marketing With Paid Search Engine Ads |
04:50 PM 04:50 PM - 05:20 PM |
Recognition Session |
05:20 PM 05:20 PM - 06:20 PM |
Networking Hour |
08:00 AM 08:00 AM - 09:00 AM |
Registration, Morning Coffee & Refreshments |
09:00 AM 09:00 AM - 09:50 AM |
The Role of Micro Content in Content Marketing Campaigns and When to Use it |
09:50 AM 09:50 AM - 10:20 AM |
Speaker Session - TBD |
10:20 AM 10:20 AM - 10:50 AM |
Recognition Session |
10:50 AM 10:50 AM - 11:40 AM |
A strategic approach to influencer marketing: Developing a strategy and approach to drive ROI |
11:40 AM 11:40 AM - 12:30 PM |
Email Marketing Role in Improving Customer Retention Rates |
12:30 PM 12:30 PM - 01:20 PM |
The four types of customers and the relationship to be build with them. (Price, Relationship, Value and Poker Buyers) |
01:20 PM 01:20 PM - 02:20 PM |
Lunch & Networking |
02:20 PM 02:20 PM - 03:10 PM |
Social Media Marketing: Is it More Efficient for Targeted Men or Women Segment |
03:10 PM 03:10 PM - 04:00 PM |
Brand Management: Strategic Planning and Business Strategy |
04:00 PM 04:00 PM - 04:50 PM |
The relevance of 7Ps of marketing in CSR |
04:50 PM 04:50 PM - 05:20 PM |
Recognition Session |
05:20 PM 05:20 PM - 05:30 PM |
Vote Of Thanks |