AGENDA

Our USA edition will take you through trends in content marketing, B2B marketing, new MarTech tools, effective digital strategies, the evolution of advertising, and much, much more. During the keynotes, panel discussions, and fireside chats, you get to learn from top marketers and ad strategists who are associated with successful brands. We have a diverse, extensive agenda for our USA conference’s participants that will keep you hooked! After you’re done, grow your wealth of contacts in the global marketing community by utilizing our networking sessions.

8:00 AM 8:00 AM - 9:15 AM

Registration, Morning Coffee, And Refreshments

9:15 AM 9:15 AM - 9:30 AM

Opening Note - Marketing 2.0 Conference USA, 2022

9:30 AM 9:30 AM - 10:20 AM

Panel Discussion: The Intersection Of Marketing Strategy & Culture: The Role Of Culture In Product Evaluations

10:20 AM 10:20 AM - 10:50 AM

Keynote: TBD

10:50 AM 10:50 AM - 11:40 AM

Panel Discussion: Accelerating Marketing Transformation: How To Win In Today's Evolving Consumer Environment

11:40 AM 11:40 AM - 12:10 PM

Recognition Session

12:30 PM 12:10 PM - 1:30 PM

Lunch And Networking

1:30 PM 1:30 PM - 2:20 PM

Panel Discussion: Impact Of Programmatic Advertising In Targeting More Potential Customers

2:20 PM 2:20 PM - 3:10 PM

Panel Discussion: Is Measuring The ROI Of Marketing Activities Still A Challenge?

3:10 PM3:10 PM - 4:00 PM

Panel Discussion: Boost In Client Retention With AI Personalization: Myth Or Truth?

4:00 PM 4:00 PM - 4:50 PM

Panel Discussion: Scaling Your Personalized Content Strategy To Drive Customer Loyalty & Spend

4:50 PM 4:50 PM - 5:20 PM

Recognition Session

5:20 PM 5:20 PM - 6:00 PM

Networking Hour

8:00 AM 8:00 AM - 9:00 AM

Registration, Morning Coffee, And Refreshments

9:00 AM 9:00 AM - 9:50 AM

Panel Discussion: Aggressive Vs. Discrete Marketing: What Acts Well For Gen Z?

9:50 AM 9:50 AM - 10:20 AM

Keynote: TBD

10:20 AM 10:20 AM - 11:10 AM

Panel Discussion: The Promise Of Web3: A New Internet For The New Age Of Advertising & Media

11:10 AM 11:10 AM - 12:00 PM

Panel Discussion: How Marketing Ops Pros Are Shaping The Future Of The MarTech Landscape

12:00 PM 12:00 PM - 12:30 PM

Recognition Session

12:30 PM 12:30 PM - 1:30 PM

Lunch And Networking

01:30 PM 1:30 PM - 2:20 PM

Panel Discussion: Buying Intention: Color-Emotion Connection

2:20 PM 2:20 PM - 3:10 PM

Panel Discussion: How Is Customer's Ad Blocking Tendency Affecting Your Advertising ROI?

3:10 PM 3:10 PM - 4:00 PM

Panel Discussion: A Little Rebellion: Marketing In Changing Times & The Need To Think Differently

4:00 PM 4:00 PM - 4:50 PM

Panel Discussion: Make Your Ads Work For You: The Ins & Outs Of Targeted Marketing With Paid Search Engine Ads

4:50 PM 4:50 PM - 5:20 PM

Recognition Session

4:50 PM 4:50 PM - 5:20 PM

Recognition Session

5:20 PM 5:20 PM - 6:00 PM

Networking Hour

8:00 AM 8:00 AM - 9:00 AM

Registration, Morning Coffee, And Refreshments

9:00 AM 9:00 AM - 9:50 AM

Panel Discussion: Mega Trends That Will Redefine Digital Marketing In 2023

9:50 AM 9:50 AM - 10:20 AM

Keynote: TBD

10:20 AM 10:20 AM - 11:10 AM

Panel Discussion: Taking The Guesswork Out Of Lead Generation With AI

11:10 AM 11:10 AM - 12:00 PM

Panel Discussion: The Power Of Traditional Advertising — Time To Return To More Traditional Methods?

12:00PM 12:00 PM - 12:30 PM

Recognition Session

12:30 PM 12:30 PM - 1:30 PM

Lunch And Networking

01:30 PM 1:30 PM - 2:20 PM

Panel Discussion: The Future Of Headless Web Content Management

02:20 PM 2:20 PM - 3:10 PM

Panel Discussion: How Automation Is Revolutionizing The Digital Marketing Arena

03:10 PM 03:10 PM - 04:00 PM

Panel Discussion: Text Vs. Image Vs. Video In Social Media Campaigns: Which Is Most Effective?

04:00 PM 04:00 PM - 04:50 PM

Panel Discussion: Analytics In Marketing — Bringing the Human Element Back

4:50 PM 4:50 PM - 5:20 PM

Recognition Session

05:20 PM 5:20 PM - 6:00 PM

Vote Of Thanks And Networking Hour