• Counterfeit Cosmetics: Fake Products, Real Danger


    | January 19, 2022

    Traditionally, cosmetics companies have relied on in-person retail stores to not just attract customers but also keep the existing clientele for the longest time. However, the pandemic brought massive challenges and developments in the cosmetics industry - upending it with technological disruptions giving way to digital transformations. The age .... Read More

  • Click Farms & Scams: Reviewing This Major Problem


    | January 05, 2022

    Fake clicks can be a major headache for brands in the digital space. However, it is more common than we think, and it has been projected that fraudsters are behind almost 14% of clicks on paid ads. They seek to steal a significant portion of your ad spend by hijacking your campaigns.

    Here, one may ask, why aren’t the biggest companies .... Read More

  • How Ad Fraud Harms Your Marketing Campaigns


    | January 04, 2022

    As per conservative estimates, digital ad fraud results in the loss of $1 for every $3 allocated towards paid online ads by businesses worldwide. This is a growing problem that needs to be addressed by digital marketers as it not only brings down the ROI of their marketing campaigns but also skews their ad metrics. This blog reviews the conseque.... Read More

  • Why Your Marketing Emails Are Going To Spam


    | December 28, 2021

    A marketer’s worst nightmare is realizing that all their promotional emails and messages to prospects are being marked as spam! As talked about at top marketing conferences, this not only puts businesses at the risk of being flagged and reported by email service providers, but it also impacts the effectiveness of their marketing campaigns.

    .... Read More

  • Big Success & Small Teams With Account-Based Marketing (ABM)


    | December 16, 2021

    Account-Based Marketing(ABM) refers to B2B marketing where the sales and marketing teams work together on best-fit accounts and convert potential customers into clients. Although the traditional B2B marketing funnel takes a broad approach with the goal of capturing as many leads as possible, the funnel gets narrower towards the bottom resulting .... Read More