• A/B Testing & Its Role In The Industry


    | October 11, 2022

    A/B testing is the lifeblood of technology companies. They experiment, fail, and quickly implement what works and what does not work. They believe it as if it were the C-suite making decisions, and they must follow the A/B testing results. Experts at many marketing events in the USA have suggested that you pay less attention to.... Read More

  • Marketing Scams & Their Impact On Businesses | Marketing 2.0


    | October 06, 2022

    Marketing has evolved significantly in recent months. Still, the essence of it remains: marketing is a never-ending optimization effort. It is a never-ending cycle of learning and improvement.

    Fortunately, marketers now have more sophisticated methods to reach and convert their target audiences. As the marketing industry embraces new t.... Read More

  • AdTech & Factors Leading To Its Growth


    | September 30, 2022

    Technology underpins the advertising industry. Every stage of an advertising campaign incorporates marketing technology. Now, as more and more customers go online, AdTech, or advertising technology, is more critical than ever.

    Advertising technology has been around for quite some time. However, its significance has grown in recent year.... Read More

  • How To Boost Your Online Presence | Marketing 2.0 Conference


    | September 20, 2022

    Social media has dramatically changed the buyer’s persona. Marketing and advertising companies that once focused on traditional marketing have now shifted enormously towards digital platforms. People exploring these social media platforms for fun or entertainment now earn and run their businesses through them.

    In this era where people .... Read More

  • How To Raise Brand Awareness And Drive Lead Generation


    | September 16, 2022

    There has been a market trend of investing in lead generation campaigns, but now there has been a shift in this trend. However, most marketers invest in lead generation campaigns to boost their sales and revenue. The major drawback of this method is that even though the brand can gain enough income, it does not create any credibility and awarene.... Read More